National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis of the effectiveness of the ALBI company TV campaign
Knoblochová, Petra ; Tahal, Radek (advisor) ; Pešl, Libor (referee)
The aim of this thesis is to carry out a marketing survey and to analyze the effectiveness of a TV campaign for ALBI company with major focus on answering a set of crucial research questions. The first part of the thesis covers such issues as marketing, marketing communication, advertising and marketing survey from a theoretical point of view. After that I introduce the ALBI company and its marketing activities. The practical part is devoted to the marketing survey itself. I present the preparatory phase, the realization of the survey and its results. The goal of the survey was to reveal consumer preferences and different mindsets within the Czech population. The main contribution of the thesis is the survey output and marketing recommendations which shall be used internally by ALBI in order to improve its processes within the marketing department.
Remuneration System in the Czech Republic, analysis of selected parts in a particular company
Knoblochová, Petra ; Campbell, Jan (advisor) ; Stříteský, Marek (referee)
Bachelor's thesis deals with analysis of the remuneration system focusing on motivation of employees. The thesis is divided into theoretical and practical parts. In the theoretical part are defined basic concepts of these fields: human resource management, motivation, and remuneration system. The practical part contains a quantitative research. According to the aggregate remuneration model I analyzed the currently used remuneration system in ŠKODA AUTO a.s. Main objective of the research is to determine the position of ŠKODA AUTO a.s. in terms of wage level and providing employee benefits compared to the Czech Republic's average.

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