Home > Search Results: Knápková, Kamila
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing communication of small size business on the Internet
 Knápková, Kamila ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
In the thesis I focus on selected instruments of internet marketing which are suitable for small size companies. The terms internet advertising and internet sales promotion instruments are explained in the first chapter. Sufficient part of the thesis is dedicated to the rules of webpage creation and the means of their optimization for search engines (SEO) as well as to the options of their attendance measuring (Google Analytics).The second chapter is focused on the concept of content marketing and in particular on its practical use in business for the improvement of business performance of the company. I will present the social networks that are appropriate for the broadcast of created content. The last chapter is the outcome of previous two chapters. The theoretical findings are applied in the present case on specific company-drevozesveta,s.r.o. All the recommendations arising from the analysis of present marketing communication of the company are consequently applied to the creation of the webpages of the new brand of the company drevozesveta, s.r.o.-Nábytek ze světa.In the conclusion of the chapter I compare the success rate of both mentioned web pages based on selected parameters.
Detailed record
Japan's regionalism (with emphasis on Asia)
 Knápková, Kamila ; Stuchlíková, Zuzana (advisor) ; Vrňáková, Irena (referee)
This thesis deals with evolution of the Japanese approach to regionalism and at the same time evaluates the current state of regional integration of Japan. The first chapter focuses on the evolution that regionalism has undertaken and on the characteristic elements of regionalism in Asia. The second chapter covers the period of old regionalism and focuses on Japanese international relations, which influenced the Japanese approach to regionalism a lot. The last chapter focuses on the change in the Japanese approach towards regionalism at the edge of new regionalism and deals with the development of Japanese regional efforts in the new century. This chapter covers its relations with ASEAN and at the same time analyses regional integration efforts in relation to its crucial trade partners China and South Korea.
Detailed record

See also: similar author names
1 Knápková, Kateřina
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English