National Repository of Grey Literature 5 records found  Search took 0.00 seconds. 
Application of Online Marketing Tools for the Strengthening of Company Competitiveness
Keprdová, Šárka ; Svoboda, Štěpán (referee) ; Zich, Robert (advisor)
This diploma thesis focuses on strengthening the company’s competitiveness through the use of online marketing tools. On the basis of theoretical knowledge from specialized literature and analysis of the company’s current state, proposals contributing to the brand’s promotion with the help of selected online marketing tools (SEO, PPC, social networks) are developed.
Utilization of quickly renewable materials in the filling materials
Keprdová, Šárka ; Dohnálek,, Pavel (referee) ; Rovnaníková, Pavla (referee) ; Ševčík, Milan (referee) ; Bydžovský, Jiří (advisor)
Construction is a very dynamically developing industry that is placing ever greater demands on the properties of used building materials and structures built on them. In this context, there is a long-term trend to use construction materials made from natural quickly renewable raw materials. These tendencies are caused by natural reaction to the overly technological modern society, as well as efforts towards a greener approach in construction. In this sense, the natural materials from renewable sources means technologically processed organic material of plant origin. Dissertation focuses on the research and subsequent development of filling materials for vertical and horizontal structures based on quickly renewable materials. Pivotal quickly renewable raw material used in the production of filling material is technical hemp. Technical hemp is quickly renewable raw material with very good properties very similar to wood. Furthermore, the research focused on secondary raw materials, which partly replace the binder of the filling material. The resulting filling material has good physical-mechanical and thermo-technical characteristics.
Utilization of quickly renewable materials in the filling materials
Keprdová, Šárka ; Dohnálek,, Pavel (referee) ; Rovnaníková, Pavla (referee) ; Ševčík, Milan (referee) ; Bydžovský, Jiří (advisor)
Construction is a very dynamically developing industry that is placing ever greater demands on the properties of used building materials and structures built on them. In this context, there is a long-term trend to use construction materials made from natural quickly renewable raw materials. These tendencies are caused by natural reaction to the overly technological modern society, as well as efforts towards a greener approach in construction. In this sense, the natural materials from renewable sources means technologically processed organic material of plant origin. Dissertation focuses on the research and subsequent development of filling materials for vertical and horizontal structures based on quickly renewable materials. Pivotal quickly renewable raw material used in the production of filling material is technical hemp. Technical hemp is quickly renewable raw material with very good properties very similar to wood. Furthermore, the research focused on secondary raw materials, which partly replace the binder of the filling material. The resulting filling material has good physical-mechanical and thermo-technical characteristics.
Application of Online Marketing Tools for the Strengthening of Company Competitiveness
Keprdová, Šárka ; Svoboda, Štěpán (referee) ; Zich, Robert (advisor)
This diploma thesis focuses on strengthening the company’s competitiveness through the use of online marketing tools. On the basis of theoretical knowledge from specialized literature and analysis of the company’s current state, proposals contributing to the brand’s promotion with the help of selected online marketing tools (SEO, PPC, social networks) are developed.
Podnikání ve formě evropské společnosti
Keprdová, Šárka
This bachelor thesis is focused on business in the form of European Company (Societas Europaea). Primarily the basic principles of European Company are described. This type of business entity is interesting because it is an international company based on European Union law. The thesis deals with a European Company analysis and compares it with a Czech joint-stock company, and eventually points out advantages and disadvantages of both of them. It also describes conditions and requirements regarding the establishing of European Company and explains requirements of each individual method of establishing European Company. This is followed by analysis of organizational, financial and ownership structure of European Company. This thesis includes theoretical basis with references to legal norms as well as an analysis with current data and a summary of when it is appropriate to give priority to European Company before the Czech joint-stock company.

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