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National Repository of Grey Literature

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Marketing communication in tourism Kashkina, Katsiaryna ; Horová, Olga (advisor) ; Filip, Martin (referee) Subject of this bachelor paperwork (study and research) is a firm "1000 Turov" and its activities from the perspective of policy-market sales of tourist services. The aim is to find ways of ensuring and improving product sales company in the tourism, particularly the analysis of the possible marketing communication strategy. Detailed record

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