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Brand piracy problematics
Kučerová, Lenka ; Mikeš, Jiří (advisor) ; Levora, Jan (referee)
This thesis deals with problems of brand piracy. The main objective is to evaluate the current situation in the various types of piracy, focusing on product piracy especially in the forms of counterfeiting and product imitation. The work consists of a theoretical and a practical part. The first chapter of this part concentrates on the general overview of brand policy. The important role and the value of the brands very much influence the purchasing behavior of consumers and support the presence of non-original products. The second theoretical part is further dedicated to the different types of piracy and legal protection of brands falling under the scope of intellectual property rights. To achieve a more comprehensive view, the practical part considers attitude, shopping behavior and opinions of Czech consumers on this issue.
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Impacts of economic crisis on the managing of communities
Kučerová, Lenka ; Sedmihradská, Lucie (advisor) ; Pšurná, Pavla (referee)
The thesis deals with effects of the economic crisis on the performance of two selected municipalities, Slaný and Smečno. There is analyzed the influence of crisis on the financial management of municipalities in 2008-2010. The thesis proposed ways communities can prevent a reduction in tax revenues and increase in current expenditures. Follow the determination whether these communities use these options. An integral part is the financial analysis that evaluates the financial health of both communities in 2008-2010.I focuses on the basic of indicators based on income and expenditure, as well as the debt and liquidity indicators. The work shows that the economic crisis has affected both municipalities. A noticeable drop in revenue was primarily in income taxes. On the contrary, stable sources of municipal budgets have become a value added tax, property tax and local taxes. Both municipalities have in times of economic crisis created sufficient financial resources and were able to easily pay their obligations. None of the municipalities is more indebted and their debt service gradually declined.
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External and internal contamination by radioactive substances (tutorial)
KUČEROVÁ, Lenka
The text concerns the creation of a complete education programme focussing on internal and external contamination by radioactive substances. The education programme is composed of several chapters explaining the given problem to the student. The first part of the text explains certain basic facts concerning ionizing radiation, radioactivity, and the quantities characterizing these phenomena. Further, the text explains the effects of ionizing radiation on the human body. The third section describes all sources and routes of contamination by radioactive substances, and historically important radiation events. Further, attention is paid to individual radionuclides and their behaviour in the body. The chapters entitled `internal and external contamination{\crq} deal with the issue and nature of these types of contamination, protection from the individual types of contamination, and subsequent measures in case they take place. The result is an education programme in the Moodle e-learning environment, which will serve as an education tool for students of the study field of Radiological Assistant and Protection of the Inhabitants at the College of Health and Social Studies of the University of South Bohemia. Simultaneously, it will ensure their better orientation in this subject, namely and especially through better availability of the prepared education material.
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The Chosen Overseas Territories of France and their Potencial for International Trade
KUČEROVÁ, Lenka
This undergraduate thesis deals with the chosen overseas countries and territories of France (Guadeloupe, French Guyane, Réunion and French Polynesia) with the orientation to their potentials for foreign trade. This thesis comprises even basic political-geographical information about the individual territories. It also comprises the information about the world trade policy and the trade policy of the European union. The trade policy in the individual overseas territories differs depending on their position in the European union and follows the rules of law of the European union and the World trade organisation. In the last part of this thesis, which refers the characterization of the economy of individual territories, I rated the potencials for foreign trade.
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Influence of advertisement on retail
Kučerová, Lenka ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The purpose of this thesis is the connection of two aspects: retail and advertising and to provide general overviews. To foreshadow expected changes in the consumer's behaviour and establish how important the role advertisement constitutes. Research is also focused on direct influence of advertisement on customers. This thesis is composed of both a theoretical and a practical part. The first two chapters of the theoretical part represent a description of basic information about advertising and Czech retail situation. To reach a complex overview on advertising from the retail customer's side, the third chapter of the theoretical part concentrates on the connection of these aforementioned sections. Furthermore, what kind of marketing communication strategies the Czech retail chains most frequently use and in which areas most often incur the most expenses. The practical part explores my own marketing research and the impact of the retail chain's advertising on its consumers.
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Local fees in a chosen municipality
Kučerová, Lenka ; Sedmihradská, Lucie (advisor) ; Sedmihradská, Lucie (referee)
The presented bachelor thesis deals with local fees in a chosen municipality. Czech municipalities have a right for self-administration and independently decision-making in the area of its own competence. Local government as a non-state subject needs to have some financial independence and therefore municipalities can levy local fees. My main objective is to analyze and evaluate local fees and their collection from 2001 till 2008 in Hostivice, which is located west of Prague. I focused at the same time on administration of local fees that is necessary for fee collection in the municipality. In the municipality play important role evaders as well. There are about three hundred together at the present time. In the main part of my bachelor thesis I deal with development and rates during particular years and I analyze total revenues from the local fees that were levied by the municipality. Presented figures show clearly, in which year the municipality collected the greatest revenues and if that revenues stay unchanged, increased or decreased. The conclusions of the thesis content recommendations to municipality, those follow the realized analysis.
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Stárnutí populace - faktor ovlivňující vývoj veřejných financí
Kučerová, Lenka ; Ježková, Alena (advisor)
Bakalářská práce se zabývá vlivem stárnutí populace na výdaje veřejných financí zejména na dvě nejvíce ?zasažené? oblasti tj. výdaje na starobní důchody a na zdravotní péči vyplácené ze systému veřejného důchodového a zdravotního pojištění. Jejím cílem je poukázat na rychle se zvyšující požadavky na finanční prostředky potřebné pro výplatu důchodů a úhradu zdravotní péče v důsledku změny věkové struktury obyvatelstva. K uvedeným výpočtům je využita Prognóza obyvatelstva do roku 2050 vypracovaná Českým statistickým úřadem v závěru roku 2003.
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