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Increasing of Business Efficiency through Innovative Activities
KAŇKOVÁ, Martina
The aim of this thesis is to describe the efficiency of the company and its increase through innovative techniques, together with the description of different types of innovations. In the next step, the analysis of innovative techniques in an enterprise is presented. Author of this thesis have chosen a company XY for my work this company´s management doesn´t want its name to be used in this work. While analysing the innovation activities of the company, author focused on the e-shop, which is a significant income activity of the company. The innovation in this case is of marketing type, there is a gradual development and expansion of the e-shop as a result, the company gets into the wider public consciousness. The result of the data analysis, costs of the internet store and the generated sales, is a significant growth in the volume of orders and more than doubling sales and profit over the reporting period. The benefit of this thesis is the evaluation of important business activities and the recommendation for its further develop-ment.
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Stuttgart 21: political and social reflection
Kaňková, Martina ; Nigrin, Tomáš (advisor) ; Handl, Vladimír (referee)
This thesis Stuttgart 21: public and political reflection deals with the railway and urban project Stuttgart 21, in particular with the public and political actions related to the project. The thesis starts with summarization of the factual information about the project and follows with presentation of analyses of the actual protests, which culminated on the "black Thursday" in 2010, when the serious conflict between protesters and police officers occurred. The government reacted by arranging a settlement through the so called dialogs of conciliation, which should have helped to recover from the escalated situation. At these dialogs, which were moderated by the politician Heiner Geißler, supporters and opponents of the project and experts in the area gathered. After these dialogs, the situation calmed down mildly. Solution of the dispute related to the Stuttgart 21 project was really important because the elections to the Landtag of Baden-Württemberg followed shortly after (March 2011). Because of the actions in connection with the Stuttgart 21 project and also because of the nuclear energy elections topic, which emerged due to the accident in Fukushima, the 'Die Grünen' party came into power. This party formed together with the SPD party a coalition lead by the Prime Minister Kretschmann (Die...
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Financing of short-term needs of the business
KAŇKOVÁ, Martina
The aim is to define short-term property and resources of its financing. Classify instruments and methods of financing, their advantages and disadvantages. Funding to further evaluate of the financial indicators. All apply to the selected company and now used to evaluate funding tools.
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