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The Evaluation of Company Efficiency
Souček, Lukáš ; Jelen, Ladislav (referee) ; Kocmanová, Alena (advisor)
This bachelor thesis deals with the measurement and management of company efficiency of ZVVZ MACHINERY, a.s. For these purposes the analysis of current situation and historical trend is made by methods of financial analysis. Next part attends to SWOT analysis of the company. The final section is based on founded conclusion and contains definition of current situation, evaluation of potential risks and suggestions for improvement.
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The Evaluation of Company Efficiency
Souček, Lukáš ; Jelen, Ladislav (referee) ; Kocmanová, Alena (advisor)
This bachelor thesis deals with the measurement and management of company efficiency of ZVVZ MACHINERY, a.s. For these purposes the analysis of current situation and historical trend is made by methods of financial analysis. Next part attends to SWOT analysis of the company. The final section is based on founded conclusion and contains definition of current situation, evaluation of potential risks and suggestions for improvement.
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Content Marketing via Youtube Channel and its Effectiveness
Jelen, Ladislav ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
The aim of the thesis is to compare the effectiveness of selected tools of content marketing in environment of Youtube server. The theoretical part puts content marketing in environment of Youtube to the wider framework of tools this way communicating with customers. It also clarifies the importance of marketing strategy, which includes communication with consumers that is not strained. Conclusion of this section summarizes the tools that allow work with content on Youtube. The practical part contains a comparison of these instruments, with emphasis on the success of content in terms of the numbers of views. This is supplemented by a comparison of the effectiveness of Pre-Roll adverts and videos made by successful authors. This comparison takes in consideration the average time of watching, compared with data about skipping commercials.
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