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Proposal of the Company's Marketing Mix
Jelínková, Soňa ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a marketing mix of a specific company. In the first part, there is a theoretical base needed for understanding the process. The second part analyses the current situation in the overall business environment. As a result of the research, there is a third part of the diploma thesis suggesting improvements in specific parts of the marketing mix.
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Evaluation of Business Performance Through Financial Analysis Tools
Jelínková, Soňa ; Janíčková, Nikola (referee) ; Ptáček, Roman (advisor)
This bachelor's thesis deals with the evaluation of the efficiency of ZD Výčapy, družstvo for the period 2014-2018 using financial analysis tools. The theoretical part explains the various methods of financial analysis and indicators that are used in this work. In the practical part, selected indicators are applied and with their help, a financial analysis is made. The last part of the thesis focuses on suggestions that could help the collective farm to improve its current situation.
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Proposal of the Company's Marketing Mix
Jelínková, Soňa ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a marketing mix of a specific company. In the first part, there is a theoretical base needed for understanding the process. The second part analyses the current situation in the overall business environment. As a result of the research, there is a third part of the diploma thesis suggesting improvements in specific parts of the marketing mix.
|
|
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Evaluation of Business Performance Through Financial Analysis Tools
Jelínková, Soňa ; Janíčková, Nikola (referee) ; Ptáček, Roman (advisor)
This bachelor's thesis deals with the evaluation of the efficiency of ZD Výčapy, družstvo for the period 2014-2018 using financial analysis tools. The theoretical part explains the various methods of financial analysis and indicators that are used in this work. In the practical part, selected indicators are applied and with their help, a financial analysis is made. The last part of the thesis focuses on suggestions that could help the collective farm to improve its current situation.
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