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Creation of family trees by using modern ICT technology
Hošek, Martin ; Samec, Marek (advisor) ; Jelínek, Ivan (referee)
This bachelor's thesis deals with the topic of family trees, their creation by using electronic resources, software and web resources and ways of looking up the information about the history of the family. The aim is to create a methodological guide, how to start with creating a family tree and how to create it. In the first part, important concepts are theoretically defined as well as methods for looking up necessary information. The second part describes the procedure for creating a family tree. The final section summarizes how to proceed during the creation of family tree and what to avoid.
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Japanese consumer electronics market in regional context
Zeman, Lukáš ; Jelínek, Ivan (advisor) ; Samec, Marek (referee)
This bachelor thesis deals with the japanese consumer electronics market and its regional position. The thesis brings complex point of view of the situation on the market of consumer electronics in Japan and in surrounding countries, sets it into the historical and economical context and appropriately presents it to the reader. The theoretical foundation of this work is produced using research of literature, the following identification of the issues on the market is presented by financial and statistics informations acquired from academic articles, but also with the realized survey investigation, which provides insight into preferences and orientation in the asian consumer electronics market. The first part deals with thesis goals definition and its methods and also with regional geographical, historical and economical aspects demarcation, specifically talking about Japan, Republic of Korea, People's republic of China and Republic of China (Taiwan). The second part at first brings closer look at the consumer electronics market area and at its historical evolution. Further on, it defines the biggest regional producers on the market and analyses their development, recent position on both regional and world market and their financial condition in the last decade. In the end, the chapter brings the facts pointing on the actual recession of the japanese manufacturers and offers different possible causes. The last part of the thesis presents the realized survey investigation and its results, which are the main benefit of this work. It delves into the czech consumers preferences and brand orientation issue. The results are positioned in context with previously presented work and in the end, there could be found author's complex point of view on the given issue and also the future development prediction.
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The Analysis of the Functions of Email Services
Šandera, David ; Šebesta, Michal (advisor) ; Jelínek, Ivan (referee)
This bachelor thesis deals with the analysis and comparison of the e-mail servers sold in the Czech Republic. The aim is to identify and specify the needs and expectations of users of e-mail communication system, including time management using calendars, events and tasks, contact maintenance and other e-mail system functions related to teamwork and communication. Based on these needs, the work analyses selected solutions and recommends suitable solutions for different business needs. The benefit of this work is a detailed description of the contemporary Czech market with e-mail servers with recommendations for choosing the most appropriate ones for a model organization. It also deals with the estimated development of corporate electronic communications in the future.
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Sentiment analysis of social networks
Zaplatílek, Jan ; Jelínek, Ivan (advisor) ; Bruckner, Tomáš (referee)
This thesis concerns about sentiment analysis. In more detail sentiment analysis of social networks. Main goal of sentiment analysis is determine if tested document expresses any sentiment and, if so, whether is positive or negative. Main reason for sentiment analysis on social networks is detecting sentiment and feels about some company or brand. This activity is called brand monitoring. Information acquired from brand monitoring can be used for improving marketing or communication with customers. This thesis deals with sentiment analysis of post from public Facebook profiles of several Czech banks and telecommunication operators. Goal of this thesis is create model which has precision of determine sentiment of Facebook posts at least 80%. Method for achieving this goal is experiment. First part of this thesis describes sentiment analysis theory, definition of sentiment analysis, its problems, methods, reasons for use and use cases of sentiment analysis. Second part gives background research of often used methods and data sources for sentiment analysis in foreign research. Finally third part of this theses describes experiment, its preparation and results. Main benefit of this theses is creating model which can be later use in real word.
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Virtual Image of the Czech Sports via Unstructured Data Analysis
Levý, Jan ; Jelínek, Ivan (advisor) ; Profousová, Lenka (referee)
Analysis of unstructured data from social media is an important and constantly growing part of information technologies' application in the marketing context. The aims of this bachelors' thesis include creating a trial platform for the analysis of un-structured data from Facebook, research and application of suitable methods and metrics for the analysis, summarizing the analysis' findings and visualisation of selected metrics by means of a dashboard. The thesis' structure corresponds to the methods used for metting the aims set and compo-ses of seven parts. The first part summarizes motives for social media analysis, deals with the approach to the topic in the contemporary scientific papers and discusses comercial tools that could be used for such analysis. The second part describes gathering of data with a crawler, setting the connection and getting the access rights to the data sources. The structure of downloaded documents and appropriate choice of data sources is also described in this part. The third part adresses the tools used for the analysis, namely Elas-ticsearch and Kibana. The fourth part defines possible questions that may be asked in the context of Czech sports image on Facebook. The fifth part identifies the metrics necessary for the questions assesment and describes corresponding data selection. The sixth part completes the analysis itself and summarizes its findnings. The seventh part describes Ki-bana's dashboard use for effective summarizing of selected metrics. The main bachelors' thesis contribution lies in the illustration of social media analysis pos-sibilities on the example of Czech sportsmen and Czech sports in general on Facebook. A crawler has been used to gather the data for the purpose of the analysis. The other em-ployed tools included Elasticsearch and Kibana, which have enabled the data selection and visualisation. The analytical approach consisted of four parts; definition of analytical que-stions, definition of methods and metrics to find answers to these questions, followed by the analysis itself and the summary of results. The following points belong to the analysis' findnings: identification of sportsman with the highest marketing potential, comparison of analysed sports according to the perceived image by fans and desgination of the pages with most interacting followers.
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Options of automated categorization of contracts
Bereš, Miroslav ; Jelínek, Ivan (advisor) ; Oškera, Radek (referee)
My bachelor thesis is focused on automatic categorization. The main goal is to examine actual approaches in automatic categorization, propose methodology for an experiment and perform the experiment. The experiment is done in order to measure success rate of automatic categorization with use of machine learning. It is performed on contracts obtained from public administration's web pages. The bachelor is divided into two parts, theoretical part and the experiment. First one focuses on analyzing theory which explains the subject matter, there are also described current approaches in automatic categorization. Second part describes methodology proposal of the experiment and performing of the experiment. During the process of the experiment, there are created models that are applied on control group. The experiment's outputs are categorized documents. These documents are used to monitor the success rate of automatic categorization. In order to measure the success rate, there is software called Apache OpenNLP used in this experiment. The theoretical part and proposal of the methodology are written based on studying foreign professional literature, mostly obtained from electronic and information sources.
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Příprava a provedení analýzy poštovních konferencí Debianu
Buriánek, Jan ; Bruckner, Tomáš (advisor) ; Jelínek, Ivan (referee)
This bachelor thesis is devoted to techniques and technologies within area of unstructured data processing. This processing includes building an infrastructure to make it feasible and obtaining data of all Debian mailing lists contents. In order to fullfil the main goal of this thesis, there has been downloaded entire content of Debian mailing lists. Debian mailing lists are a valuable source containing information about the Debian operating system and its software components. It proves that its software components are well-made reliable open-source tools. It is expected that this source of data is able to unveil plenty of unexpected relations. Used data and technologies as the Elasticsearch search and analysis engine are excelent tools and resources to conduct research over such type of comparism of mind and computer outputs as in case of Searle's axioms from article "Is Brain's mind a computer program?". This thesis is attempting to prove that such analysis is feasible.
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e-Word Of Mouth Evaluation of Czech banks on Facebook and web comments
Škola, Petr ; Novotný, Ota (advisor) ; Jelínek, Ivan (referee)
The diploma thesis analyzes internet discussions and Facebook sites that relate to banks and banking products. This analysis has been prepared for the potential value for marketing purposes, but also for other users outside the field of marketing. The main objective is to propose a regularly administered overview containing metrics and characteristics, which would provide information about the current status of the topics that were discussed at the monitored data sources. At first are described the methods of marketing research regarding to the possibility of obtaining data based from Internet discussions. Next are described the intermediate objectives. The base is description of downloading data from the mentioned sources. There have been identified two web pages and Facebook profiles of five banks, which are the data sources. Another objective is to create Java programs for downloading data and storing them in Elasticsearch. This data is enriched by sentiment analysis of users' comments. The main objective is based on defined metrics and characteristics that will be displayed. Subsequently, the data are analyzed using the proposed visualization in the application Kibana. The resulting data are interpreted, and there is designed a form of their distribution, which is the main objective of this work. The contribution of this work is the description of the processing of data that can be obtained from the website and public Facebook profiles with emphasis on their content, and their further enrichment and finally data visualization designed for wide range of audience.
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ICT Outsourcing to the People's Republic of China
Jelínek, Ivan ; Bruckner, Tomáš (advisor) ; Šebesta, Michal (referee)
This work contributes to the theme of ICT outsourcing to PRC. It brings main themes of contemporal chinese economy and society which can enter outsourcing relation and influence it positively or negatively. These complex themes are presented with cultural, socioeconomic and historic relations. Thereof brings the framework for outsourcing to PRC. Themes, problems and opportunities of ICT outsourcing to PRC are based in research of international and local literature as well as own research in enterprise practice. First part of the work deals with term definition and description of ICT market in China. It brings the goal of this work, specify structure, and mentions important information regarding transcription of chinese characters in roman alphabet. Second part specify drivers and risks of outsourcing relations to PRC according to contemporal theories of respected academic authorities. It localise these theories to chinese reality based on statistical reading of international institutions. Third and fourth part deals with problematic of outsourcing relations based on relation lifecycle and case study. He lifecycle comes from MMDIS methodics and is supplemented with problems defined by international literature research. Case study is based on qualitative research and questioning of HP Enterprise Services employees. This part brings new views not included in literature and enrich this work. Fifth part deals with description of typical outsourcing relations. It assess it's suitability for outsourcing to PRC. Assessment is based on the facts and information in previous parts. The final part brings the framework for ICT outsourcing to PRC. It respect facts mentioned in previous parts. Based on that it defines the procedure, roles and documents which are suitable during outsourcing process.
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Trends and research directions of ICT services
Jelínek, Ivan ; Šebesta, Michal (advisor) ; Voříšek, Jiří (referee)
The bachelor's thesis deals with recent situation in ICT services and their research trends. The goal of this work is to identify the basic researches, to outline the advance and different theoretical concepts in this area. The work is based on analysis of professional literature -- monograph publication but mainly of available articles in renown professional periodicals, which can be reached from the network of University of Economics, and their compilation according to the goal of this work. The thesis is divided into three main areas. The first area gives compact interpretation about problems in main courses of ICT services research. This part brings theoretical foundation of this work. The second area deals with right definition of ICT services features mainly according to ITIL v3 and COBIT 4.1 and brings comments from the point of view of these methodics. It continues with discussion of possible problems that arise in ICT services management. The third area is about analysis of ICT services research directions and trends. It analyze work places, journals, professinal konference and authors that deals with this theme and designates research directions tires to estimate future trends in this area.
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