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Possible applications of Asian medicinal methods on the spa tourism and wellness market in the Czech Republic.
Jedličková, Lenka ; Valentová, Jana (advisor) ; Machová, Božena (referee)
This thesis deals with the possible application Asian curative methods on the market of spa tourism and wellness in the Czech Republic. The thesis is divided into five chapters, theoretical and practical. The aim of this work is to define Indian culture in the area of treatment and relaxation in the context of historical development and measure of use in the domestic tourism. Partial aims of this thesis are analysis of utilization Indian therapeutical technique and facilities dedicate these procedures in the Czech Republic. The introductory chapter is devoted to definitions tourism and health tourism. The second chapter is focused on spa tourism and the third chapter is devoted to wellness and quality of life. The fourth chapter is oriented on India, ayurveda and typical methods of usage ayurvedic massage. In the last chapter is description of situation in the Czech Republic, centres concentrated on ayurveda are mentioned and there is also questionnaire construction and in conclusion there are some proposed attractive products.
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Analysis of the balance of payments of the United Kingdom in 2005 - 2011
Jedličková, Lenka ; Jiránková, Martina (advisor) ; Střecha, Michal (referee)
This thesis deals with the characteristic external economic balance of the United Kingdom in the period 2005-2011. The thesis is divided into three parts, the first one is theoretical and the other two parts are practical. The aim of this work is to define the external economic balance of the United Kingdom from 2005 to 2011. The introductory chapter is devoted to the characterization of the term of balance of payments, defining its structure and describe the shape of the external economic balance. The second chapter explains the balance of payments accounts of the United Kingdom in specified years. In the last chapter, there are applied theoretical knowledge of the characteristics of the shape of the external economic balance of the findings of the different balances, investment position and external debt.
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Ekonomická analýza společnosti O-I Sales, Distribution Czech Republic
Horáková, Miriam ; Synek, Miloslav (advisor) ; Jedličková, Lenka (referee)
The objective of the diploma paper is to outline the economic situation of the company O-I Sales and Distribution Czech Republic, Ltd. The initial effort was to lay down the economic theory. This section describes the methodics that are applied in the practical part of the diploma paper. The practical part is concentrated on four thematic sections: describtion of the company, financial analysis of the company, calculation of bankruptcy indicators, concretely the ratio ZETA from Prof. Altman and the index IN95 and the implementation of creditworthy indicators, namely the model of the vitality from Harry Pollak and the system Balanced Scorecard. Some deficiencies, solution and measures are than refered on the basis of this analysis. The confrontation of the applied methodologies is made at the close of the diploma paper.
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