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The Signal magazine in the years 1965-1974
Janovský, Michal ; Köpplová, Barbara (advisor) ; Cebe, Jan (referee)
My Diploma Thesis refers to the Signal Magazine and its operation in the years 1965 - 1974, when Czechoslovakian society was touched by several changes, starting with fast democratization process development and ending with normalization. Following these changes, the Magazine changed as well, on several levels - publishing, editorship and content. Powered by TCPDF (www.tcpdf.org)
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The Signal magazine in the years 1965-1974
Janovský, Michal ; Köpplová, Barbara (advisor) ; Cebe, Jan (referee)
My Diploma Thesis refers to the Signal Magazine and its operation in the years 1965 - 1974, when Czechoslovakian society was touched by several changes, starting with fast democratization process development and ending with normalization. Following these changes, the Magazine changed as well, on several levels - publishing, editorship and content. Powered by TCPDF (www.tcpdf.org)
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Marketing Mix of Big Theatre Scenes
Hájková, Martina ; Černá, Jitka (advisor) ; Janovský, Michal (referee)
This bachelor thesis is focused on marketing of big theatre scenes, national theatres. The main goal of this thesis is evaluation of marketing mix of selected national theatres from countries with similar historical background and their subsequent comparison. The theoretical part will introduce marketing mix and specifics of theatre marketing. The practical part is focused on concrete marketing mix of Czech National Theatre, Slovak National Theatre and Austrian Burgtheater and their comparison.
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