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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Improvement of Furniture Store's Marketing Mix
 Jančar, Jaroslav ; Domanižová, Petra (referee) ; Milichovský, František (advisor)
The subject of this thesis is to design a marketing plan in the company. In my thesis I will analyse current status of the company, so I can identify deficiencies and design new solutions and improvements. The first part is theoretical, focusing on the basic concepts of marketing and introducing each analyse. The second part includes practical research, which aims to improve the marketing plan of the company.
Detailed record
Improvement of Furniture Store's Marketing Mix
 Jančar, Jaroslav ; Domanižová, Petra (referee) ; Milichovský, František (advisor)
The subject of this thesis is to design a marketing plan in the company. In my thesis I will analyse current status of the company, so I can identify deficiencies and design new solutions and improvements. The first part is theoretical, focusing on the basic concepts of marketing and introducing each analyse. The second part includes practical research, which aims to improve the marketing plan of the company.
Detailed record

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