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Analysis of spa tourism {--} suggestion wellness centre in Písek
JAREŠOVÁ, Jiřina
The main objective of thesis was, however, an analysis of spa tourism in Písek area, product portfolio assessment and treatment design wellness center. The main hypothesis is confirmed in the town of Pisek, we found a lack of supply of spa tourism and wellness. According to the situation analysis carried out by the town of Pisek is obvious that the territory has a lot to offer and there are also suitable locations for placing the new wellness center. For the newly designed wellness center was chosen hotel Biograf ***, which is located in a strategic location, near the historical center of the town of Pisek. The menu for wellness hotel Biograf*** includes the Finnish sauna and whirlpool. Since the hotel Biograf *** meet up participants of tourism while increasing influx of other possible funds that could leave the hotel guests in the wellness provided services, therefore it is the expansion of existing on-site wellness center, from which will benefit both sites-the customer as well as hotel Biograf ***. From the studies carried out, that fitness was as another part of wellness centers hotel Biograf***, demonstrated the greatest interest and thats the reason, why was the new expanded wellness center implemented to the proposal.
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Current situation and the prerequisities for new products in tourism in DSMO Mikroregion Venkov area
JAREŠOVÁ, Jiřina
The purpose of this bachelor work is the analysis of the present state and prerequisites of the creation of the new products in the tourist trade segment in DSMO Mikroregion Venkov area. The region disposes enough primary offer in the tourist trade segment and mainly in the historic cultural segments and the beauties of nature. All these allow the tourist wide spectrum of the trips to the surround area, mainly one-day trips. We can anticipate, that a product {\clqq}Za krásami DSMO Mikroregionu Venkov {--} vybraná část {--} okolí Chýnova směr přírodní park Polánka`` my help to increase the visit rate of the region. In my opinion we can say, that the region we are describing in my work is very attractive locality for the development of the tourist trade, because of the analysis of the information from different information sources and also the dates from personal appointments. There is a high potential, which one if good used, my essentially influence the level of the tourist trade in the current region. After the conclusion of my personal appointments and interviews with visitors of the current region is the area valuated very positively and it is important impulsion for the development and improvement of the touristic trade.
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