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Semantic Analysis of Selected Czech Key Words. Theory of Natural Semantic Metalanguage Applied to Czech
Pavlásková, Marie ; Císařovská, Lily (advisor) ; Ivan, Michal (referee)
Diploma thesis, which is based on Anna Wierzbicka's natural semantic metalanguage theory, discusses certain specific features of Czech language worldview and compares them with specific features of English language worldview. This intercultural comparison is made possible by the cultural neutrality of the natural semantic metalanguage which serves as a language in which explications of analyzed words are formulated and compared to their English counterparts. Analyses of Czech keywords are based mainly on the use of dictionaries (explanatory and etymological dictionaries and dictionaries of phrases and idioms) and Czech corpora. The analysis aims to show differences between Czech and English cultural norms and values as reflected in different semantic structures of analyzed concepts, which presumably indicate deeper differences in perceiving and interpreting reality in both languages.
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Analysis of classifications of the speech acts and conversational implicatures politeness on the example of cosmetic advertising
Theimerová, Stanislava ; Ivan, Michal (advisor) ; Marcelli, Miroslav (referee)
In this thesis we deal with pragmatic aspects of language, specifically studying the classification of speech acts and conversational implicature. The theoretical part is concerned with the work of J. L. Austin, J. R. Searle and M. Grepl with an emphasis on differences in the classification of illocutionary acts. Then we deal with the maxim of politeness and pleasantries types according to P. Brown and S. C. Lewinson. In the practical part using analysis of advertising headlines and slogans we are trying to demonstrate the functionality of the classification of speech acts by individual authors. We try to also confirm the performative nature of these statements also implicitly expressed performative verbs. We are interested in the presence of the maxims of politeness in these texts and the consequent shift between different types of courtesy. The aim is to highlight the issue of classification of illocutionary acts and try to outline improvements to this shift. The assumption is that, although the classification struggling with inaccuracies, we thereunder able to distinguish different types of repetitive speeches. To complement these findings, we want to prove performative character of advertising texts, even assuming that there will be implicitly expressed performative verb and the presence of...
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The concept of silence in Ludwig Wittgenstein's early work
Veinbender, Kristina ; Ivan, Michal (advisor) ; Hvorecký, Juraj (referee)
The concept of silence in Ludwig Wittgenstein's early work Abstract The work deals with the concept of silence in the early work of Ludwig Wittgenstein (Tractatus Logico-Philosophicus). The aim is to explore the dichotomy of being silent-speaking and describe cases that fall into each category. Work will concentrate on the criteria of meaningfulness and meaninglessness, according to which the individual sentences classified in one category or the other. The work also offers a comparison of the reference theory in Tractatus and cognitive realism proposed by G. Lakoff and on their background shows the role and importance of silence in shaping the semantic theory of language.
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The role of the body in acquiring skills
Adámková, Anna ; Ivan, Michal (advisor) ; Charvát, Martin (referee)
The main topic of the master thesis is the exploration of a process of learning and acquitision of skills. In fact these processes are the important parts of a human life indeed. The issue of this topic is being considered through a different but certainly related topic - the rules and their function. The first part of this thesis consists of the analyses of several points of view on the topic of rules as a whole. The introduction of the thesis is supplemented with the theory of S. Blackmore speaking about the meaning of mems in our lifes. After the first part, where the work of J. Peregrin "A Man and rules" is analised, the other bigger charter begins with the analysis of M. Merleau-Ponty point of view on a human body and embodiment - the essence of a human being. In fact the studies of S. Curtiss and A. S. Benzaquen are the sources of the particular cases that are closely connected with the topic of the previous chapters of the thesis and that close the thesis.
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Interpretation of advertising based on using metaphors
Horáková, Miroslava ; Ivan, Michal (advisor) ; Kladný, Tomáš (referee)
This thesis deals with metaphors in the conception of George Lakoff and Mark Johnson. Metaphor is one of the fundamental principles anchored in our conceptual system and in our relationship to the world. Metaphors reveal how the world is saved in our language. This thesis illustrates a method of forming metaphors on the example of advertisements. It closely focuses on the cultural differences.
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The Discourse Analysis of "Mamet Speak": The Display of Power in Language and the Limits of Language
Skřivanová, Martina ; Kladný, Tomáš (advisor) ; Ivan, Michal (referee)
This master's thesis analyses the following plays by contemporary American playwright, David Mamet: Oleanna (1992) and Glengarry Glen Ross (1983). The thesis deals with the discourse that was used and the question of the characters' power relations, which are examined from a sociolinguistic point of view. Firstly, the thesis defines power relations according to Michel Foucault and shows that communication can serve as an instrument of how to act upon others. The thesis is primarily based on the theory of Deborah Tannen, who observes the ambivalent nature of solidarity and power, and introduces her five areas of interest: indirectness, interruption, silence versus volubility, topic raising and verbal conflict. The thesis examines a selection of dialogues from the plays in order to elucidate how these aspects further influence the actions and behaviour of the characters, and explores the effects of the utterances including the effects of power. The thesis also deals with the question of failure of communication, which is examined from the perspective of Roman Jakobson's functions of language, Paul Grice's cooperative principle and Geoffrey N. Leech's politeness principle. Key Words Mamet, Oleanna, Glengarry Glen Ross, discourse, power, power relations, failure of communication
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Origins of the doctrinal contradiction between the Catholic Church and Jehovah's Witnesses
Zoulová, Tereza ; Marcelli, Miroslav (advisor) ; Ivan, Michal (referee)
The aim of this paper is to describe the contradictions of Christian denominations, not dogmatically doctrinal, but generally doctrinal, in terms of how they arise and how they impact the thinking within the respective groups. Two churches were selected for this comparison, the Catholic Church and Jehovah's Witnesses, as representatives of the denominations with the most notable differences. The initial starting point is the history of the two churches, which highlights the cultural and historical conditions under which the two churches were formed. Further work on two cases of conflict, the concept of the Holy Trinity and access to apostolic succession, discusses the basic argumentative practices that apply to both churches. This passage shows that on this level the difference between the two communities is only minimal, the procedures applied by both are consistent. The argument is followed by the interpretative part, which deals with the search for the causes of discrepancies in the diversity of interpretations of the Bible, which was published as a joint authority of both communities from previous argumentation analysis. Finally, this work describes how the differences resulting from different interpretations are involved in the daily life and organization of the Church. A different discourse...
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Analysis of Crisis Communication in Retail Chains
Pralovszká, Sára ; Ivan, Michal (advisor) ; Marcelli, Miroslav (referee)
This diploma thesis focuses on an analysis of crisis communication in food retail chains, using pragmatic linguistic methods. In the theoretical part I deal with speech acts theory from the viewpoint of John L. Austin and Emile Benveniste, Grice's Cooperative Principles and the Theory of Argumentation. I use all these methods in analyzing press releases published by retail chains in the case of a negative food affair. I am therefore interested in the way those linguistic tools are used by the authors in the press releases in order to communicate most effectively in a time of crisis, so as to prevent the loss of either costumers or the good name of the company. I will also focus on the most frequent mistakes made by the authors of press releases. The aim of my thesis is to find out whether it is possible to find some repetitive mechanisms used in the communication of different crisis topics. The main hypothesis is that although there are different crisis situations which need to be communicated, communication methods used in individual press releases are similar and they often recur. Key words: pragmatics, speech acts, cooperative principles, argumentation, crisis communication, food affair, press release.
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Optimalisation of the test process using open source tools for automated tests
Ivan, Michal ; Matuštík, Ondřej (advisor) ; Holoubek, Jan (referee)
Diploma thesis deals with the implementation of automated tests to the process of testing web applications. Introduction of the theoretical part is devoted to familiarizing the reader with the concept of testing and illustration of its importance not only in software development. Author then defines the term, introduces the principles, and attention is paid to the interpretation of terms which are commonly used in testing. The next section contains specific division of this process in terms of of the used techniques, methods and levels of testing. By description, and stating the fundamental differences between manual and automated testing creates conditions for understanding the issues, on which work is focused. At the end of theoretical part there are characterized basic models of software development life cycle, in which the process of testing has its place. In the practical part the author at first draws attention to introduction of of web application in which automated tests will be implemented. Subsequently, based on the introduced methodology, he analyzes the process of testing this application. He defines the reasons for the implementation of automated testing, he marks the areas of coveragecreates working team and the timetable for implementation. On the basis of established criteria justifies the choice of tools to be used in automation. In the next chapter he accompanies reader systematically across the entire process of creation and implementation of automated tests, and intentionally complements it with practical examples. End is devoted to assessment of the results that have been achieved by the implementation of automated tests. By comparing them with manual tests author determines the effectiveness of automation. Calculating the estimated savings is determined by the return on investment in automated tests.
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