National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Marketing plan to increase Sales Volume of Bicycles in Winter
Hutník, Jakub ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
This bachelor tesis is focused on creation of marketing plan for oncoming winter period in store Cyklo Cibulka. In the first part, we will take a closer look at the theoretical knowledge that is necessary to create a marketing plan. In the secont part i will analyze internal and external environment of store, market analysis and analysis of competition. I will combine obtained informations from the previous sections and use them in last part to create marketing plan according to the set goals.
The Proposal for the Business Model Development for a Retailer Operating on the Local market
Hutník, Jakub ; Mráček, Pavel (referee) ; Bumberová, Veronika (advisor)
The master thesis is focused on the development of the business model of a retail unit operating in the cycling industry. The theoretical part deals with retail. strategic development, business model including analytical and research methods. The analytical part contains the identification of critical factors within the assessment of the current situation of the company in the context of the internal and external environment on the local market and the evaluation of the results of primary and secondary research. Based on the evaluation of the results of the analytical part, an extended business model will be developed following the goal of covering costs and bridging the seasonality of the cycling industry, including the calculation of design costs, financing and benefits arising from the development of the business model.
Marketing plan to increase Sales Volume of Bicycles in Winter
Hutník, Jakub ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
This bachelor tesis is focused on creation of marketing plan for oncoming winter period in store Cyklo Cibulka. In the first part, we will take a closer look at the theoretical knowledge that is necessary to create a marketing plan. In the secont part i will analyze internal and external environment of store, market analysis and analysis of competition. I will combine obtained informations from the previous sections and use them in last part to create marketing plan according to the set goals.

See also: similar author names
3 Hutník, Jakub
Interested in being notified about new results for this query?
Subscribe to the RSS feed.