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Improvement of Customer Satisfaction in Connex Morava, j.s.c.
Hradílková, Hana ; Polednová, Radmila (referee) ; Chalupský, Vladimír (advisor)
In my Bachelor´s thesis I am focusing on the satisfaction of customers. First I am working at the theoretical level based on the literature survey. Afterwards it is analyzed in the Connex Morava, a.s. The analytical part consists of the description of marketing strategies asserted in this venture and the customers satisfaction survey. From the point of these materials, there are also processed firm recommendations how to increase the costumers satisfaction of this company.
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Improvement of Customer Satisfaction in Connex Morava, j.s.c.
Hradílková, Hana ; Polednová, Radmila (referee) ; Chalupský, Vladimír (advisor)
In my Bachelor´s thesis I am focusing on the satisfaction of customers. First I am working at the theoretical level based on the literature survey. Afterwards it is analyzed in the Connex Morava, a.s. The analytical part consists of the description of marketing strategies asserted in this venture and the customers satisfaction survey. From the point of these materials, there are also processed firm recommendations how to increase the costumers satisfaction of this company.
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