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Ethical Codes in the present Czech media system
Horáčková, Anna ; Osvaldová, Barbora (advisor) ; Jirků, Jan (referee)
Master's Thesis focuses on current position of ethics in the Czech media. The main subject is the code of ethics (or code of conduct). The first part of the thesis offers a theoretical background of the topic. I am pursuing the terminology referred to the media ethics topic. Together with scholarly resources I provide definitions of terms such as ethics, morality and code of ethics in media. Summary of relevant Czech codes of conduct is essential for this thesis. First, I present the codes in a brief list and table, more detailed analysis follows. The focus is on differences and specification of each of them. After that I present an analysis of ethical rules valid in foreign countries - European states and the United States in particular. Theoretical part is followed by practical part of the thesis. It is based on interviews with experts which are semi- anonymous and semi-structured. I interview eight employees of Czech media after formulating several hypotheses. I chose experts who have been working in media for many years - mainly chief editors or top managers in press, TV, radio or online media. One of the most important chapters is the confirmation or refutation of the stated hypotheses. Based on the conclusion of the interviews, I create a universal code of ethics that might be applicable on...
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Ethical Codes in the present Czech media system
Horáčková, Anna ; Osvaldová, Barbora (advisor) ; Jirků, Jan (referee)
Master's Thesis focuses on current position of ethics in the Czech media. The main subject is the code of ethics (or code of conduct). The first part of the thesis offers a theoretical background of the topic. I am pursuing the terminology referred to the media ethics topic. Together with scholarly resources I provide definitions of terms such as ethics, morality and code of ethics in media. Summary of relevant Czech codes of conduct is essential for this thesis. First, I present the codes in a brief list and table, more detailed analysis follows. The focus is on differences and specification of each of them. After that I present an analysis of ethical rules valid in foreign countries - European states and the United States in particular. Theoretical part is followed by practical part of the thesis. It is based on interviews with experts which are semi- anonymous and semi-structured. I interview eight employees of Czech media after formulating several hypotheses. I chose experts who have been working in media for many years - mainly chief editors or top managers in press, TV, radio or online media. One of the most important chapters is the confirmation or refutation of the stated hypotheses. Based on the conclusion of the interviews, I create a universal code of ethics that might be applicable on...
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Tablet magazines - the history, evolution and current position on the czech media market
Horáčková, Anna ; Cebe, Jan (advisor) ; Švelch, Jan (referee)
The bachelor thesis is dedicated to the origin and development of the tablet-only magazines in the Czech Republic. The component of the thesis is the analysis not only of the tablet-only magazines published on the Czech media market in the period between the years 2012 and 2015, but also the publishing houses themselves that are specialised in this modern and unique technological trend. The essential part of the thesis is then the definition of technological aspects connected with the process of creation and distribution of the magazines and restrictions applied from the legislation area. Theoretical perspective on this issue was then tested and examined in the realized questionnaire survey. The smartphone and the tablet users were subjected to questions regarding their device usage for various activities, and also their awareness about the available tablet-only magazine. The usage of these electronical contents, the attitude to the interactivity, the pricing and the tematical specialization in the new potential tablet magazines were then determined. Based on the development of the market segment in foreign countries, on the opinion of the experts and on my own evaluation, the potential development in the Czech Republic is outlined in the closing part of this thesis via describing the advantages...
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The media image of tourism culture influenced by the domestic campaigns of the CzechTourism agency
Horáčková, Anna ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
The bachelor thesis is dedicated to the image of the Czech culture represented in a variety of the Czech newspapers. This image is based on the domestic campaigns created by the CzechTourism agency. The theoretical part encompasses the definition of destination management, marketing, media and the activities of the agency. Quantitative content analysis and qualitative analysis research how the agency´s outlets are presented to the public via media. The defined hypotheses are verified or disproved by the conclusions of the research. Another research method is used later on to reconnoitre the way media inform about Czech cultural values. In the end, a complex overview is ended with a list of recommendations and suggestions. Based on the results, the present insufficient and distorted image of the campaigns could be improved and extended possibly.
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