National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Proposal of Marketing Strategy
Klimková, Iveta ; Holec, Jiří (referee) ; Němeček, Petr (advisor)
The aim of master’s thesis is to analyze the current marketing strategy of company Estop spol. s r.o. On the basis of the facts I have set up appropriate recommendations to improve business competitiveness and increase market share.
Analysis of the Building Savings Market in the Czech Republic and its prospects
Holec, Jiří ; Prášilová, Marie (advisor) ; Kříž, Josef (referee)
Building savings is a good way of financing citizens housing needs. This thesis deals with a statistical analysis of the building savings market in the Czech Republic. Using elementary characteristics of time series it analyzes the number of new contracts, including an increase in the target amounts since 2000, which shows the impact of legislative changes that have affected the product. In great detail it also analyzes the business results of several building societies in the years 2010-2015, which involves the number of new contracts, including an increase in the target amount, the volume of target amounts, the number and volume of new loans. Based on the behavior of these indicators in recent years a possible development in 2016 is predicted. The conclusion presents suggestions and recommendations for a further development of savings in a building society.
Proposal of Marketing Strategy
Klimková, Iveta ; Holec, Jiří (referee) ; Němeček, Petr (advisor)
The aim of master’s thesis is to analyze the current marketing strategy of company Estop spol. s r.o. On the basis of the facts I have set up appropriate recommendations to improve business competitiveness and increase market share.

See also: similar author names
8 HOLEC, Jakub
8 Holec, Jakub
2 Holec, Jan
2 Holec, Jaromír
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