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Marketing research in the company FPO, s. r. o.
Hnilička, Libor ; Buchta, Vít (referee) ; Šimberová, Iveta (advisor)
This diploma work deals with marketing research of customer satisfaction of distributive company FPO s.r.o. with product solution of mother company GORDIC spol. s r.o. The work is closely focused on methods and methodology of marketing research ands justifies chosen research plan and methods determined to effective achievement of set goals. These methods are consequently used to analyse contemporary situation of enterprise and actual state of company customer satisfaction. The outcome of the work is above of others exposure of links among adjustment of marketing mix, actual customer satisfaction and company ability to be one step ahead of competitors. The goal of the work is to propose such measurements, which are going to lead to increase in customer satisfaction and improvements in company market position.
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Growth of young forest stands on afforested agricultural land
Hnilička, Libor ; Podrázský, Vilém (advisor) ; Holubík, Ondřej (referee)
This diploma thesis deals with the evaluation of mortality and initial growth of the cultures of forest trees on a afforested agricultural land and assessing the nutritional status of studied forest tree species. Research plots were established near the village Radešín (Pribram district) in stands of spruce, pine, oak and ash growing on former permanent grassland.
The results show that the stands of spruce, pine and oak on the examined habitats thrive very well. Four year old spruce and oak stands shows signs of secured culture. Using leaf analyzes the nutrition of these cultures evaluated as redundant. sAshen stand was attacked by a fungal pathogen Chalara fraxinea during the growth. The landowners were recommended to reconstruct extensive the stand.
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Marketing research in the company FPO, s. r. o.
Hnilička, Libor ; Buchta, Vít (referee) ; Šimberová, Iveta (advisor)
This diploma work deals with marketing research of customer satisfaction of distributive company FPO s.r.o. with product solution of mother company GORDIC spol. s r.o. The work is closely focused on methods and methodology of marketing research ands justifies chosen research plan and methods determined to effective achievement of set goals. These methods are consequently used to analyse contemporary situation of enterprise and actual state of company customer satisfaction. The outcome of the work is above of others exposure of links among adjustment of marketing mix, actual customer satisfaction and company ability to be one step ahead of competitors. The goal of the work is to propose such measurements, which are going to lead to increase in customer satisfaction and improvements in company market position.
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