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National Repository of Grey Literature

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Proposal for Rebranding Activities of Formula Student University Team in International Racing Hlavenková, Andrea ; Chlebovský, Vít (referee) ; Zich, Robert (advisor) Bakalářská práce se zaměřuje na oblast strategického řízení značky, konkrétně na přípravu rebrandingových aktivit pro sportovní tým. Analyzuje značku týmu z interního i externího hlediska, což vede k důkladnému zkoumání značky společnosti. Primárním cílem je připravit pro tým rebrandingové aktivity na základě brandingové šablony, jejíž struktura je popsána a dodržována v práci. Detailed record

Proposal for Rebranding Activities of Formula Student University Team in International Racing Hlavenková, Andrea ; Chlebovský, Vít (referee) ; Zich, Robert (advisor) Bakalářská práce se zaměřuje na oblast strategického řízení značky, konkrétně na přípravu rebrandingových aktivit pro sportovní tým. Analyzuje značku týmu z interního i externího hlediska, což vede k důkladnému zkoumání značky společnosti. Primárním cílem je připravit pro tým rebrandingové aktivity na základě brandingové šablony, jejíž struktura je popsána a dodržována v práci. Detailed record

See also: similar author names
1	Hlavenková, Agáta

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