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Media image of the single-mothers in selected mass media
Hlásek, Daniel ; Hejzlarová, Eva (advisor) ; Dobiášová, Karolína (referee)
The present thesis focuses on the image of single-mothers in the selected mass media - that is to say the most read Czech newspapers. The thesis pursues several theories and the concepts such as mass media and their role in setting the agenda for public policy, the stigmatization of lone-parent families (single-mothers), the theory of social construction of target groups (Schneider and Ingram), the topic of lone-parent families and poverty, the feminization of poverty, and concept of social exclusion. The main aim of the thesis is to determine the description of single-mothers in the selected mass media and to find the links, namely between this broadly adopted picture and public policy. Thus, the thesis contains the basic characterization of the situation of single-mothers based on various statistic data, the above mentioned theories and concepts, the presentation of the analyzed newspapers and a detailed description of the method used for the research. The chosen method in the present thesis is the quantitative content analysis. It is the most suitable way to analyze a large number of texts originating from a longer period - which is exactly the case of this study. The texts were selected based on pre-determined keywords. The results of the research are presented in charts and tables - both- in the...
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Media image of tobacco and its users
Hlásek, Daniel ; Nekola, Martin (advisor) ; Mouralová, Magdalena (referee)
This bachelor's thesis focuses on the image of tobacco and its users in the three most read dailies in the Czech Republic. Dailies as mass media very much influence the public views and opinions of citizens and significantly contribute to how the "tobacco scene" is perceived by the general public. The goal of my thesis is to analyze and describe the contexts that the mentioned media associate with tobacco or its users. I conducted my survey, using the quantitative content analysis of a sample of articles published from 1st of January to 1st of June). The analyzed time period was appropriate also because the act on smoking ban in the Czech Republic was discussed during that time period. I selected these articles based on the tobacco-related keywords that I specified beforehand. Thanks to the followed attributes, it is possible to conclude from the analyzed articles how tobacco is perceived by society, what properties are nowadays attributed to tobacco, what tobacco is associated with and what characteristics are used with respect to tobacco users. Using the analysis findings, my thesis describes the content of articles on tobacco (the focus of criticism, the overall tone of articles, tobacco implications….). Keywords Smoking, tobacco, mass media
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