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Market position of a private label
HAVLOVÁ, Veronika
The main purpose of my bachelor thesis is to find how do consumers perceive the private brand of Lidl chain store on the Czech market. The secondary purpose is to find out whether the consumers prefer the quality to quantity, or not. And according to the results I suggest the development of private brands in this chain store. My bachelor thesis is divided into two parts: The theoretical part of my thesis consists of a literature research. It describes the problematics of brand, private brands or the consumer´s behaviour. In conclusion, the research forms the comprehensive overview of the issue. The practical part is made up of my own research. The research is formed by an electronic or paper survey with targeted questions answered by respondents. This method allows many of respondents to answer in a short time. Thanks to these facts the distribution of this method is easy. On one hand the company of Lidl prefers an aggressive marketing policy which is focused on the lowest possible prices. On the other the company can produce the products of good quality despite prices. And this is the main reason why consumers usually buy these products. The result of my research is the development of these things thanks to the better advertisement and to the diversification of the products which consumers had not recognized before. Due to the popularity of these brands I suggest the modernisation of racks, the building of the changing room to try the clothes on. And last but not least I suggest the sales promotion through various competitions and discount coupons.
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Geochemical study of processes, relevant to safety assessment of deep geological repository: Uranium forms and enrichment scenario in a sedimentary system at the Ruprechtov natural analogue site
Havlová, Václava ; Jelínek, Emil (advisor) ; Pačes, Tomáš (referee) ; Zeman, Josef (referee)
U migration was studied in order to better understand to processes of safety relevant elements, particularly U. The rock sequence on the site can be analogous to a potential rock overburden of deep geology repositories. A multidisciplinary approach was undertaken in order to identify and characterise U mobilisation/immobilisation processes within sedimentary clayey rocks with organic matter enriched interlayers. Both conventional methods and modern sophisticated spectroscopic methods were combined. Sequential extraction, wet chemical method and even spectroscopic methods proved that U prevailed in the U(IV) form in low-oxidised samples. It moved towards more easily releasable fractions with sample ageing (oxidation). The combination of SE, µ-XRF and µ-XAFS results proved U to be unexpectedly associated with As and P, leading to the presumption that U(VI) from groundwater was reduced to U(IV) on As pyrite. The evaluation of the hydrogeochemical conditions and isotope analyses then brought the results into broader context: Sedimentary organic matter within the sedimentary layers was microbially oxidised, releasing dissolved organic matter and providing H+ in order to dissolve sedimentary inorganic carbonates. SO4 2- could be reduced under reducing groundwater conditions, thus causing FeS2 formation....
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Preliminary evaluation of sites for long-term safety - a detailed factual and timetable of work
Havlová, V. ; Pertoldová, J. ; Mixa, P. ; Uhlík, J. ; Vavro, Martin ; Maryška, J. ; Černík, M. ; Vašíček, R.
Tato zpráva obsahuje Podrobný věcný a časový harmonogram prací ZL Předběžné hodnocení lokalit z hlediska dlouhodobé bezpečnosti, zaměřeného na hodnocení vhodnosti lokalit pro umístění hlubinného úložiště VJP a RAO na základě archivních informací, , také na základě průběžných výsledků ze probíhajících projektů a geologického průzkumu prováděného pomocí metod prováděných z povrchu. \nLokality budou hodnoceny podle následujících charakteristik, důležitých pro dlouhodobou bezpečnost:\n1) Popsatelnost a predikovatelnost lokality\n2) Hydrogeologické vlastnosti horninového prostředí\n3) Stabilita lokality (seismické, klimatické, vertikální pohyby, postvulkanické jevy)\n4) Pravděpodobnost intruze/invaze člověka do úložiště\n5) Transportní vlastnosti horninového prostředí\n6) Slučitelnost horninového prostředí s navrženým systémem inženýrských bariér\nŘešení bude probíhat v 5 etapách\n1) Podrobný věcný a časový plán řešení projektu \n2) Hodnocení lokality Čihadlo (první fáze)\n3) Hodnocení ostatních lokalit (první fáze)\n4) Hierarchie kritérií či indikátorů vhodnosti lokalit a způsob hodnocení lokalit \n5) Hodnocení lokalit (druhá fáze)\nŘešení projektu je zajištěno účastí širokého týmu řešitelů, kteří buď participují na řešení probíhajícího projektu Výzkumná podpora hodnocení lokality, nebo splňují vysokou kvalitu odborné erudice.\n
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Komplexní geologická charakterizace prostorů PVP Bukov
Verner, K. ; Bukovská, Z. ; Souček, Kamil ; Vavro, Martin ; Staš, Lubomír ; Kaláb, Zdeněk ; Havlová, V. ; Kučera, P.
This report summarizes results of ongoing basic and applied research related to the project "Comprehensive geological characterization of underground research facility (PVP) Bukov" (PB-2014-ZL-U2301-004-BUKOV). In the wider area of the PVP Bukov a steep NW-SE trending metamorphic foliation was identified which is partly refolded into sub-horizontal direction. Faults and extensional joints with variable mineralization are mostly steep, trending mostly NW - SE or NNE - SSW. In addition, geological map at the scale of 1 : 4 500 of this area has been processed based on new field geological mapping and archival data. Moreover, a detailed petrographic and structural analysis of boreholes S-1 to S-4 (a total length of 470 meters) has been made. On the basis of U/Pb dating the age of the protolith of prevailing migmatized amphibolic gneisses was determined at 500-600 Ma as well as the subsequent regional metamorphism associated with partial melting and deformation at around 338 Ma. Results of thermodynamic modeling revealed the P-T conditions of regional metamorphism at T: 692–727 °C and P: 5 kbar.
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