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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
The Tourism Development Strategy in the South Moravian Region
 Harmáčková, Alena ; Vaško, Martin (advisor) ; Abrhám, Josef (referee)
The topic of this thesis aims to present determine the potential of tourism in the South Moravian Region also to propose a strategy for further development of tourism in this region. Part of the thesis is the overview of the basic terms in destination management plus marketing, as well as analysis of current level of tourism in this regions and analysis of primary and secondary tourism offers and SWOT analysis. Following is focus on the region's development strategy, including its promotion, ROP projects and proposed options for further development of the tourism. Thesis were supervised using the Czech-Austrian cooperation in the program AKTION lead by Prof. (FH) Mag. Michael Mair in Vienna.
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Image JMK v kontextu cestovního ruchu
 Harmáčková, Alena
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The analysis of wine tourism and agro tourism in the South Moravian Region
 Harmáčková, Alena ; Vaško, Martin (advisor) ; Mlejnková, Lena (referee)
The bachelor thesis analyses a supply of wine tourism and agro tourism in the South Moravian region. The main goal of the paper is an evaluation of present-day condition of these types of tourism in the region and a comparison with the Weinviertel region.
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