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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing Communication in a Firm Prague Free Tour
 Gyürkeová, Denisa ; Přibil, Jiří (advisor) ; Gunina, Daria (referee)
This bachelor's thesis deals with marketing communication of the company Prague Free Tour. At first, the issues are analyzed theoretically by the method of literary research. In the second section, the findings are applied to the company which is the subject of the investigation. The aim of the thesis is to assess tools of marketing communication of the company Prague Free Tour by means of empirical research, and on the basis of the results provide the company with recommendations concerning improvement of its communication strategy. The hypothesis is that if the company Prague Free Tour invests 0 CZK in outdoor advertisements, the number of customers will drop by a maximum of 20 %. The hypothesis was confirmed.
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