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Mobile reporting platform market analysis
Grund, Michal ; Novotný, Ota (advisor) ; Pour, Jan (referee)
Nowadays, decision-making is not only made in the office with a PC. With a dramatic increase of mobile devices (such as smartphones and tablets) and internet access, the approach to reaching and delivering key, strategic data has changed over the last decade. The diploma thesis analyses the market of business intelligence platforms, dedicated for mobile devices, by comparing selected vendors in this segment. The first, theoretically oriented chapters focus on explaining the key concepts of business intelligence and mobile business intelligence and appropriate context, especially the growing market of mobile devices and internet access availability. Furthermore, the theoretical part is followed by a list of criteria, amongst which will selected platforms be compared. These criteria include not only a user view, but also a technical view of the compared products -- IBM, MicroStrategy, SAP and Oracle. Two methods are used to evaluate the best product. The first comparison is based on average scores gained across all criteria, while the second method applied is a pairwise comparison. The following, practically oriented chapter contains a step-by-step user guide of downloading, installing, configuring and especially the process of creating and deploying reports and documents suited directly for mobile devices, such as the iPad. The whole process is described for the winning platform MicroStrategy, which not only earned the highest scores, but also won the pairwise comparison over all other platforms. This thesis serves as basic orientation in the young market of business intelligence platforms enhanced with dedicated modules for mobile devices and carries a recommendation for one of them to select.
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Social networks in the Czech republic
Grund, Michal ; Měsíček, Libor (advisor) ; Raška, Ondřej (referee)
The first purpose of this study is to introduce the terms social group and social network, define the main reasons of their formation and describe individual subjects of these social relations. The following part introduces the term Social Networking Site, including its brief history in the Czech Republic and foreign. The study provides a comparison of selected Czech social networks with a worldwide phenomenon - Facebook. It analyses the causes of the current situation through a comparison in services and through an inquiry answered by social network users. This analysis provides a list of unique features for each site. It also provides an image of the social network's position in our society. The next part describes present trends in this field. On this basis, the last part features possible future evolution scenarios of social networks. Regarding today's situation, when only one company dominates this segment, the scenarios are globally orientated. The study includes both strengths and weaknesses of social networks. It can serve as a basis for developing an optimal social network in the future.
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