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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Proposal for Change of the Marketing Mix of a Family Hotel
 Pajkrtová, Jana ; Gottfried, Petra (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is about marketing mix of a family hotel in Špindlerův Mlýn. Theoretical part contains explanation of marketing. marketing mix and his partial tools, marketing of services and marketing in the hotel industry. Practical part contains description of hotel Sněžka. There will be analysis of marketing makro and marketing mikro and marketing mix. Based on former analyzes will be created summary analysis using conception of SWOT analysis. Based on summary analysis will be devised suitable improvement proposal.
Detailed record
Proposal for Change of the Marketing Mix of a Family Hotel
 Pajkrtová, Jana ; Gottfried, Petra (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is about marketing mix of a family hotel in Špindlerův Mlýn. Theoretical part contains explanation of marketing. marketing mix and his partial tools, marketing of services and marketing in the hotel industry. Practical part contains description of hotel Sněžka. There will be analysis of marketing makro and marketing mikro and marketing mix. Based on former analyzes will be created summary analysis using conception of SWOT analysis. Based on summary analysis will be devised suitable improvement proposal.
Detailed record

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