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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Arts marketing and Communication of Prague City Gallery
 Dusilová, Zuzana ; Ježková, Tereza (advisor) ; Halada, Jan (referee)
The bachelor thesis Art Marketing and Communication of Prague City Gallery is focused on the development in the field of art marketing and possibilities of its use mainly within the institution of gallery or art museum. It refers to the reciprocity of arts and marketing practice and defines the inter-connection in the field of art(s) marketing. The thesis uses marketing, media and cultural studies theories. It provides an insight into the historical evolution and improvement of the field of art marketing and reflects upon the tendencies of academic research and literature. The second part deals with a case study, which describes and evaluates communication activities of Prague City Gallery in the years of 2016 and 2017. The specific environment, in which the gallery operates, is defined and the subject is described as a cultural institution and cultural product situated within it, enriched by its new visual style and identity.
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Profit before Tax and its Adjustment to the Tax Base of Corporate Income Tax
 Dušilová, Zuzana ; Gluzová, Tereza (advisor) ; Müllerová, Libuše (referee)
This bachelor thesis deals with issues of establishing tax base of corporate income tax. The aim of this thesis is to describe how to adjust earnings before tax to the tax base. It mainly focuses on tax deductible expenses. This issue is described in two theoretical parts. In these parts there are described czech accounting principles and corporate income taxation. In the third part theoretical findings are applied on a practical example. In my thesis I came to the conclusion that the adjustment of earnings before tax to the tax base is a complex process and it is caused mainly by czech tax system which is very complicated.
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