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Analysis of WWW pages on the basis of keywords
Doležal, Petr ; Vojíř, Stanislav (advisor) ; Pavlíčková, Jarmila (referee)
This thesis is about keyword research for optimization of web pages. The thesis is mainly focused on on-page factors which are connected with keywords and key phrases. The goal of the thesis is design of methodics for keyword research and its evaluation on the basis of practical usage. The design of methodics is based on theoretical and practical knowledge and experience and it is the main contribution of the thesis. Usage of the keyword research is very wide, it forms the basis of creation of a web and content of the web. Everybody should learn the methodics, who wants to promote his web in competitive area, who wants to get to know his customers better and to generate higher profit, because the methodics is beneficial for all these and other reasons. The first part is theoretical basis. It shows the position of keyword research in SEO and in web mining. Further the important terms connected with keywords are defined. Keyword properties and methods to gaining keywords for website optimization are described either. Further various targets and metrics for measuring these targets are introduced. Next the most important tools for keyword research and characteristics of the two most used search engines for the Czech Republic (Google and Seznam) are described. The second part includes the design of the methodics for keyword research which consists of data collection, website optimization and monitoring of changes. Individual processes of methodis are described in practical experiments for particular web pages. The effectiveness of the methodics is evaluated at the end.
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CRM as a supporting marketing tool
DOLEŽAL, Pavel
The aim of this paper is to characterize software solution of CRM system BlueJet, product of the Compekon software company and evaluate its benefits for business companies which are using it. The next aim was to find out problems of these companies which were solved by using the system, conduct cost-benfit analysis in selected company and propose some recomendation for extending the profit of Compekon company.These objectives have been met.
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Multilevel marketing of the JUST company
DOLEŽAL, Pavel
The aim of this paper is to characterize the MLM system in a selected firm. The firm I chose is JUST Swiss company engaged in the manufacture and distribution of natural cosmetics and nutrition supplements. Job description is to describe the marketing system and business function of the distribution network company in relation to the present marketing theory to map customer satisfaction with the company and find out whether and how the company uses feedback. This section is compiled by guided interviews, questionnaire survey and his own observations.
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Bark beetles (Scolytidae, Coleoptera) on spruce in the Bohemian Forest
Zelený, Jiří ; Doležal, Petr
The article summarized part of data, that were obtained during 6 years lasting research focused on bark beetles and their natural enemies in the Bohemian Forest (Šumava Mts). 26 species of bark beetles were collected from spruce samples that were brought from Modrava, Srní, Kvilda, Borová Lada etc. Despite many abundant pest species like Ips typographus, Ips amitinus, Pityogenes chalcographus a Polygraphus polygraphus, also three uncommon species were collected: Pityogenes conjunctus, Pityophthorus micrographus a Xyloterus laeve. These three species may have importance for nature conservation.
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The optimum setting of minimum wage in the Czech Republic
Doležal, Petr ; Kubelková, Karina (advisor) ; Kučerová, Jaroslava (referee)
This study deals with the theory and practice of economic instrument termed minimum wage. This study defines in detail the concept of minimum wage, explains its features, effects and side effects. It also addresses the problem of setting the minimum wage and analyses the negative effects on the labour market caused by this tool as well as the reasons for its introduction. The question of the minimum wage is current mainly due to the forthcoming elections to the Chamber of Deputies of the Czech Republic, while the rate of the minimum wage is a part of the election platform of the strongest political parties. The aim of the study is to evaluate whether the minimum wage is an effective tool in the current economy of the Czech Republic, if it should be implemented, or what should be the optimal level of minimum wage rates in the Czech Republic. Furthermore, the development of minimum wage rates in the separate Czech Republic appears in this work as well as the prediction for the nearest future and comparisons of minimum wage rates within the EU and OECD. Finally, recommendations are set out and the question whether the minimum wage in the Czech Republic is properly configured is answered.
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Valuation of company Nycomed s.r.o.
Doležal, Petr ; Scholleová, Hana (advisor) ; Černý, Martin (referee)
Stanovení tržní hodnoty společnosti Nycomed, s.r.o. metodou DCF equity. V části strategické analýzy je vymezen relevantní trh a stanoven odhad tržního podílu a tržeb společnosti. Na základě provedených analýz v části strategické analýzy, finanční analýzy a finančního plánu byla stanovena hodnota výnosového ocenění společnosti
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