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The marketing conception of the municipality development
Burgárová, Zuzana ; Frycová, Andrea (referee) ; Dohnal, Radek (advisor)
In the thesis is described the municipal system in the Czech republic, the territorial development on the municipal level, the disparity of particular authorities, the municipal development opportunities, the creation and usage of municipal budget and possibilities of municipal development. Further in theoretical part is described the municipal marketing and analysis used in the practical part. The purpose of the thesis is to find out the current state of the town Pribor using marketing analysis, to discuss its strengths and weaknesses and to define threats and opportunities in the near future as well. Based on the results will be suggested possible solutions for further development of the town.
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Marketing plannig in construction company
Procházka, Jakub ; Kopřiva, Martin (referee) ; Dohnal, Radek (advisor)
The aim of the thesis is to create a marketing plan for a building company in 2012. The theoretical part is devoted to the description the building market, strategy and marketing strategy, situational analysis and its tools. There are basic concepts explained, each division and structure. In the practical part describes the company and its activities. The marketing situation analysis, describes the current situation in which the business is located and the influences that act on it. Each analysis is the basis for creating a marketing plan for the company Klima-Brno in 2012. The marketing plan defined objectives. The chosen strategy is elaborated in action programs, by which should be complied with that goal. The conclusion is given control system and the possible risks that may impede the achievement of the marketing plan.
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MARKETING PROCESSES IN CIVIL ENGINEERING
Kratochvílová, Martina ; Koláček, Tomás (referee) ; Dohnal, Radek (advisor)
This master‘s thesis named Marketing processes in civil engineering is engaged in marketing processes of company STAVBA krbů s.r.o. The analysis of present situation and a proposal of marketing plan are parts of this thesis. These parts are both based on processed theoretical basis and they are a practical application of marketing processes in civil engineering. Along processing the emphasis has been posed to maximalization of positive effect during the plan implementation and changes of the company’s marketing processes.
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Entry construction company on a new market
Šuster, Richard ; Buchalová, Jana (referee) ; Dohnal, Radek (advisor)
The bachelor’s thesis is focused on the proposal of the marketing strategy of the company Realstav Čachtice s.r.o., which concentrates on the realization of interior and exterior coating, thermal insulation systems, the surface finish of facades and screeding. The aim of the thesis is the proposal of the marketing strategy for the company’s entrance on the construction market in the Czech Republic based on the theoretical knowledge and the analysis of the current status.
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Marketing processes in the construction industry
Karkoška, Jan ; Pavlišta, Michal (referee) ; Dohnal, Radek (advisor)
The bachelor thesis „Marketing processes in the construction industry” is focused on the specific marketing processes construction industry that help to point out, identify and suggest solution of weaknesses within the marketing area of a specific construction company. The theoretical part contains a description of the construction market and marketing in the construction field in general. The practical part deals with an analysis of the selected building company.
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Changes during the housing finance
Špandel, Jan ; Hrabincová, Dagmar (referee) ; Dohnal, Radek (advisor)
The bachelor thesis describes the different forms of housing financing and analyzes the refinancing possibilities of a mortgage loan after the fixation of the interest rate on a model example. Attention is focused mainly on mortgage loans, building savings loans, including mezzanine loans and other possible combinations.
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Application of marketing mix in public administration
Vařbuchta, Petr ; Šmídtová, Martina (referee) ; Dohnal, Radek (advisor)
The bachelor thesis focuses on marketing, specifically on the marketing mix in its common form and its adaptation to the public administration within self-government. The theoretical part deals with the basic elements of marketing, marketing environment, gathering and analysis of information and complex marketing mix. The practical part analyses factors in a macro as well as micro environment and contains a survey focused on the issue and a proposal of appropriate tools of the marketing mix for the self-governing territorial unit.
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