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Approaches to public service media in the new media environment : case of Czech Republic
Davidová, Michaela ; Švelch, Jaroslav (advisor) ; Šmíd, Milan (referee)
The diploma thesis deals with the online media environment in the early 21st century, where various media platforms operate simultaneously and where ordinary users get better opportunity for representation. This study describes changing forms of the public sphere, which is recently developing into a networked public sphere. The thesis also explores the public service media, which are crucial mediators within the public sphere. Values and characteristics of the public service media changed in time. Qualitative research, executed on a group of online media, identifies the public service values. These values are compared and contrasted with the values of the online media, which could in future exercise the functions of the public service media. The objective of this study is to determine whether there is an alternative for the traditional public service media in the online environment.
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Czech women who converted to Islam
Davidová, Michaela ; Štěpánová, Irena (advisor) ; Půtová, Barbora (referee) ; Pargačová, Viola (referee)
This dissertation deals with Czech woman who converted to Islam in the context of the Czech Republic in recent years with an emphasis on changes in society. The thesis deals with the motives of conversion to Islam and individual conversion stories. Partners and family life, veiling and the position of converts in society and in relation to biological family and employment. The whole dissertation is based on qualitative research, namely on semi- structured interviews with respondents and individual chapters contain statements from the informants themselves. The whole research is enriched with an experiment involving wearing hijab. Key words: Islam, Muslim, Muslim, faith, conversion, hijab, veiling, religion, family life, Czech Republic
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Veiling of Czech women converting to Islam
Davidová, Michaela ; Pargač, Jan (advisor) ; Hejzlarová, Tereza (referee)
This thesis deals with veiling of Czech women who convert to Islam, those who were born here, were brought up here and have a full Czech sociocultural background. The thesis focuses on the reasons for veiling in the Czech milieu, the real possibility of veiling in the Czech Republic, the emotional side of those women and the change in their visual appearance itself. It also discusses the changes in the acceptance of conversion to Islam in informants' families after they began to veil themselves. The thesis focuses on problems of the employment and the possibility of veiling being contraproductive in the western society. The whole thesis is based on a qualitative research and supported by the personal testimonies and life stories of eleven key informants and testimonies of secondary respondents. Their statements have been linked with theories that deals with veiling and clothing from different scientific perspectives and are compared with studies among female converts in other European countries, USA and Canada. Keywords: religion, Islam, conversion, hijab, veiled women, Czech, Muslim
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Approaches to public service media in the new media environment : case of Czech Republic
Davidová, Michaela ; Šmíd, Milan (referee) ; Švelch, Jaroslav (advisor)
The diploma thesis deals with the online media environment in the early 21st century, where various media platforms operate simultaneously and where ordinary users get better opportunity for representation. This study describes changing forms of the public sphere, which is recently developing into a networked public sphere. The thesis also explores the public service media, which are crucial mediators within the public sphere. Values and characteristics of the public service media changed in time. Qualitative research, executed on a group of online media, identifies the public service values. These values are compared and contrasted with the values of the online media, which could in future exercise the functions of the public service media. The objective of this study is to determine whether there is an alternative for the traditional public service media in the online environment.
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Multi-level marketing focusing on the marketing strategy of the company Green Ways, Ltd.
Davidová, Michaela ; Olšanová, Květa (advisor) ; Walter, Martin (referee)
The main aim of my bachelor thesis is to identify the opportunities for the growth of the company Green Ways, Ltd. in consideration of the competition on the czech market. This target was reached through the situational analysis and the subsequent SWOT analysis which evaluated the strenghts and the weaknesses and defined what the company should focuse on to gain the competitive advantage. In the theoretical part I also focused on the analysis of multi-level marketing which is the typical business form of the company Green Ways, Ltd. In conclusion, I made a survey through which we learned about the brand awarness on the czech market. The survey results have convinced me of the strong position of the company Green Ways, Ltd. among the green foods sellers on the czech market.
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