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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Communication mix analysis - the case of turism in Třebíč
 Cejpková, Petra ; Luštický, Martin (advisor) ; Tripes, Stanislav (referee)
This dissertation analyses different tools of marketing communication used within the hospitality field in town of Trebic. Goals of this paper are parts of two research questions: 'how visitors assess current communication channels used by the town to present the most significant historical monuments' and 'if the current content of communication reflects the main reasons for visits of the monuments'. A survey filled out by visitors was used in order to collect data for the research. Final summary is clearly elaborated in the coincidence matrix. Based on the description of the current situation, including the method of comparison and synthesis, the tactical measures reflecting identified weaknesses and strengths of communication are suggested.
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Optimization of Offers Tourist Information Center
 Cejpková, Petra ; Musil, Martin (advisor) ; Pucandlová, Miroslava (referee)
I analyzed current offers from the tourist information centers. The theoretic part of this work looks at the information centers with respect to their activities, system functions and services they provide. In the practical part, I defined the basic information from four of the analyzed information centers. In addition to this, I carried out a survey with the purpose of finding out visitors views on the range of services provided at the selected tourist information centers and what changes the visitors would welcome in order to receive better service. The questionnaire survey took place in towns Třebíč, Tábor, Strakonice and Pelhřimov.
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