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Marketing Communication
Buršík, Dominik ; Kruljacová, Anna (referee) ; Schüller, David (advisor)
Bachelor’s thesis focuses on efficiency of selected online marketing tools used by company Jazyková škola Jílek. The fundamental concepts of communication mix are explained in the first chapter. The correction of the communication plan, leading to the increase in brand awareness and to the enhancement of sales, is based on the analysis and evaluation of current online marketing tools.

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1 Buršík, Dalibor