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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Online campaign of Qool.cz project and its evaluation
 Bujalková, Jana ; Koudelka, Jan (advisor) ; Križan, Dalibor (referee)
This diploma thesis is focused on internet and mobile advertising and its usage in promoting the Qool.cz project. The beginning of thesis is dedicated to general possibilities of using mobile advertising, possible payment methods and advertising formats. Throughout the whole thesis, there is a focus on three main parts of the mobile environment - mobile web, mobile applications and mobile advertising. Practical part of the thesis focuses on using all these methods in promoting the Qool.cz project. The secondary goal of this thesis is to present a high-level perspective on using mobile technologies in a marketing mix.
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Financial analysis of the company Rudolf Jelínek, a.s.
 Bujalková, Jana ; Vochozka, Marek (advisor) ; Krause, Josef (referee)
I analyse the financial position of the company Rudolf Jelinek,a.s. as an external user according to all the accesible public sources. This work is divided into two fundamental parts - the mothodological part and the aplication part. The first part deals with the theorethical cases of the financial analysis. In the aplication part I concentrate on calculating and analysing different indicators, upon which I deduct the final financial position of the company.
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