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The Social Death of Things? Minimalism as an alternative lifestyle
Brunerová, Aneta ; Zandlová, Markéta (advisor) ; Abu Ghosh, Yasar (referee)
The popularity of the minimalist lifestyle has been growing rapidly since 2008, especially in the American context. In recent years, this phenomenon has also been noticeable in the Czech Republic, manifesting itself in a critical revision of consumer society, to which it responds and defines itself in new forms of (anti)consumption. This thesis aims to examine minimalist consumption practices and to analyse minimalism mainly through the lens of material culture studies. With the help of ethnographic practices, I focus on selected aspects of the minimalist lifestyle, including its connection to environmental and anti-consumerist attitudes, attitudes towards material objects as such, or the position of minimalist actors in the social field. Keywords: ethnography, minimalism, material culture, consumer practices, consumer society
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