|
|
Sources to recognition of the prehistoric settlement of Levý Hradec
Vávrová, Barbora ; Dobeš, Miroslav (referee) ; Bláhová, Zuzana (advisor)
The thesis is a literature and archive documents based summary of the settlement development at the Levý Hradec from the Neolithic to the movement of peoples period. It attempts to present structured information on the archaeological excavation on the site and is focused on their relevant contribution to the understaning of the prehistoric site settlement. It puts Levý Hradec into a broader context of the settlement in the region in the respective periods.
|
|
|
Brandýs nad Labem-Vrábí (central Bohemia), a late Hallstatt - early La Tene settlement
Mikešová, Veronika ; Dreslerová, Dagmar (referee) ; Bláhová, Zuzana (advisor)
My bachelor work is concerned with the archeological finds processing from Late Hallstatt to Early La Tne age. The finds have been discovered during rescue archeological research in poly- cultural residential area in Vrábí- Brandýs nad Labem. The aim of my work is to make systematical and synoptic processing of archeological materials, subsequently explicate the finds and place the residential area in the context of time and place. The emphasis is placed to utilize the findigs with maximum efficiency and to make it possible to compare archeological data from other localities.
|
|
| |
|
| |
|
|
Early bronze age settlement pattern of the White Carpatians area - its structure and dynamics
Chmela, Tomáš ; Moucha, Václav (referee) ; Bláhová, Zuzana (advisor)
Předkládaná práce je věnována problematice starší doby bronzové v širším prostoru Bílých Karpat. S touto velmi zajímavou oblastí je spojena řada otázek, které zůstávaly dlouho neřešeny. Ke zpracování dvou odděleně studovaných regionů na obou stranách tohoto pohoří jsem přikročil, přestože stav publikování většiny zejména klíčových lokalit je velmi neuspokojivý. Na tuto situaci reaguji v části předkládané práce zveřejněním výsledků nejstarší etapy výzkumu výšinné opevněné osady ze závěru starší doby bronzové v Bánově. Měl by to být první krok k celkovému zpracování této centrální polohy severozápadního podhůří Bílých Karpat. Velkým přínosem je zpracování digitálního vektorového mapového podkladu, který slouží k dobré prostorové identifikaci jednotlivých lokalit s perspektivou dalšího využití. I přes neuspokojivý stav pramenné základny se pokouším o ucelený pohled na danou problematiku. Vzhledem k omezenému rozsahu bakalářské práce však nemohou být všechny dotčené otázky řešeny v jejich celkové šíři. Přesto jsou v práci nastíněny základní rysy vývoje starobronzové sídelní struktury, evidovány všechny známé lokality a zhodnoceny mj. také z pohledu předpokládaných komunikací.
|
|
|
Analysis of chemical composition of prehistoric artifacts of copper and copper alloys in Czech lands
Kmošek, Matěj ; Bláhová, Zuzana (advisor) ; Fikrle, Marek (referee)
This work deals with chemical composition analysis of prehistoric artifacts of copper and copper alloys in Czech lands. It purvey listing of individual methods of natural sciences research together with their capabilities and limitations. Development and current state of chemical compostition analysis is described in this work. Focus of this work is a database of results of chemical composition analysis from Czech and foreign laboratories. Data file in the database is evaluated in terms of geography, chronology and type of artifacts.
|
|
|
Product portfolio analysis of the brand Vichy
Bláhová, Zuzana ; Vávra, Oldřich (advisor) ; Šeredová, Eliška (referee)
This thesis analyzes product mix and marketing mix of the brand Vichy in the Czech market of dermocosmetics. The thesis is based on the method of scientific description and analysis. The conclusions are the main output of this work. The first part is theoretical and serves as a base for a practical part. The theoretical part focuses on the most important aspects related to the marketing mix analysis and portfolio analysis. The brand Vichy, market, industry of dermocosmetics and target audience are introduced in the practical part. This part also deals with several analyses (SWOT, marketing mix, brand portfolio, sales) with focus on the skin care product category. The practical part contains specific recommendations based on marketing and market analyses in the previous chapters.
|
|
|
The perception of social campaigns among Czech consumers
Bláhová, Zuzana ; Koudelka, Jan (advisor) ; Pešek, Ondřej (referee)
This bachelor thesis deals with the social marketing and how the social campaigns are perceived among Czech consumers. In the theoretical part are introduced the basic principles of social marketing, its specific features, historical development, themes of campaign and social advertising. This part also contains examples of three Czech social campaigns, which are used in the research in the practical part. This part aims to determine the awareness and perception of social marketing, and the impact of the campaigns on behavior among Czech university students. To fulfill this goal, I used the analysis of the primary data obtained from the Internet questionnaire that identifies whether the social campaigns have influence on behavior of the population of the Czech Republic.
|
|
|
The Divorce and its Influence Upon a Child
BLÁHOVÁ, Zuzana
The thesis regards not only the aspects of a marriage or family failure, its predictors and some correlates and reasons but also the divorce impact on members and children of a disrup-ted family. The first part describes the circumstances of a marriage formation, a crisis of a wedded life and a background of a matrimony and family break up. The second part deals with the parenthood aspects, genetically conditioned divorce impacts on a child, task of a child anamnesis in these impacts and with a possible deprival influence of a divorce. The third part concerns the family conception as a unit and a family situation in a current society and also a family as a community.
|
|
| |
guest ::
RSS feed.