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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Financial analysis of hotel
 Biláková, Daniela ; Jenčková, Jiřina (advisor) ; Petrů, Zdenka (referee)
This Master's thesis presents the external financial analysis of the chosen hotel. The main aim of this thesis is both to determine the current financial situation, and evaluate the dependency of the development from fluctuation in the macroeconomic environment. The first chapter based on professional literature depicts that financial analysis is important business management tool and explains the basic methods of analysis. Practical part specifies the economic situation of the hotel, especially from its relevant market share view. Subsequently the financial analysis (balance sheet, income statement, and cash flow statement) and financial gap analysis follows. The core of the thesis is ratio analysis of liquidity indicators, long-term financial balance, profitability and activity. Kralicek quick test and bankruptcy model IN05 provides the summary view on company's financial health. At the conclusion, company's major strengths and weaknesses are highlighted altogether with the future development outline and presentation of proposals solving the identified deficiencies.
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Price of a holiday package and its differentiation
 Biláková, Daniela ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
The aim of the Bachelor's thesis is a comparison of theoretical approaches to pricing of holiday packages and its differentiation with the situation on the Czech market. The first chapter is based on specialist literature and defines basic terms, deals with the methodology of pricing of holiday packages and draws attention to the importance of its differentiation according to various criteria. The practical part of the thesis takes a closer look at the marketing strategy and discriminatory pricing policy of a particular Czech travel agency as well as at the factors influencing the final price of its packages. The last chapter provides an evaluation of the implemented price differentiation and recommends introduction of a loyalty programme.
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