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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Proposal of Communication Strategy of Travel Agency Alex s. r. o.
 Bezegová, Edita ; Drechsler, Radek (referee) ; Kruntorádová, Markéta (advisor)
Bachelor thesis should be used as a basis for designing of a communication strategy and an implementation of the communication campaign of a travel agency ALEX. The goal of this thesis is optimizing the use of tools of communication mix and the rearrangement of the existing structures of communication costs for building a stronger relationship with existing clients and reaching new customers.
Detailed record
Proposal of Communication Strategy of Travel Agency Alex s. r. o.
 Bezegová, Edita ; Drechsler, Radek (referee) ; Kruntorádová, Markéta (advisor)
Bachelor thesis should be used as a basis for designing of a communication strategy and an implementation of the communication campaign of a travel agency ALEX. The goal of this thesis is optimizing the use of tools of communication mix and the rearrangement of the existing structures of communication costs for building a stronger relationship with existing clients and reaching new customers.
Detailed record

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