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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing Analysis Of Denmark
 Bergerová, Linda ; Machková, Hana (advisor) ; Malý, Josef (referee)
The aim of this diploma thesis is to analyze the marketing environment of the Danish market and to examine the external factors which affect the companies and their activities in this market. My goal is to create a realistic idea about the Danish business environment and cultural differences of the Danes. For the purpose of this analysis I focused on the most important macrofactors, such as the political, economic and social factors. On the basis of cultural specifics and identified macrofactors I also give some advice to the companies to take into account when planning their marketing strategy. As a result of this thesis Czech entrepreneurs might be better able to understand the Danish environment, detect possible opportunities and also reveal the risks associated with doing business in Denmark.
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International Trade Development between the Czech Republic and Mexico
 Bergerová, Linda ; Kalínská, Emílie (advisor) ; Čajka, Radek (referee)
This essay is focused on international trade between the Czech Republic and Mexico. I have concentrated on the trade development in the late twentieth century and in the twenty-first century. The main aim of this essay is to realize the importance of international trade between Czech Republic and Mexiko and show the necessity of trade support.
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See also: similar author names
2 BERGEROVÁ, Lucie
4 Bergerová, Lenka
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