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From machine to icon:car in popculture from the 60s
Rybář, Václav ; Bednařík, Petr (advisor) ; Jirák, Jan (referee)
An automobile is one of the most important phenomenons of modern technology. Since its origins, it has profoundly shaped our physical, economic, politic, social, cultural and media habitat. The objective of this Master thesis is to analyze the evolution of the role of the car in the popculture from the 60s onwards and its dimensions, with a primary focus on Anglosaxon culture, with excursions to Asia and continental Europe, primarily Czechoslovakia/Czech Republic. The core foundation of the thesis lies in the analysis of the popcultural genres, selected films, TV series, computer games and comic books. The main purpose of the thesis is to reflect upon the identity and conceptual shifts of car, going from a mere transport machine through a vehicle of product placement towards the concept of the icon, a narrative hero of popculture. The hypothesis to verify is that the car has become an essential part of the popculture itself, reflected in many various dimensions: car as a toy, car as a friend, car as a status symbol, car as a narrative extension of the hero and finally, car as a hero and subject. The thesis is divided into five separate chapters, all including case studies. Following an introduction summarizing cultural, economic and historic factors of the car industry, the first chapter describes...
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Image transformation of czechoslovakian pilots in selected czech films
Janů, Adéla ; Bednařík, Petr (advisor) ; Suk, Pavel (referee)
This thesis analyses image of Czechoslovakian pilots in local film production. It focuses on films about pilots from Second World War and pilots from Czechoslovak people's army. The aim of thesis is to define main characteristics of military pilots in selected films and compare their transformation through time. Analytic part will use visual, semiotic, discursive and narrative analysis concept as theoretical framework. Thesis works on the presumption that image transformation was highly influenced by historical and political development of country. It assumes that pilots from Second World War were portrayed positively in late 1960s and after year 1989 and pilots from Czechoslovak people's army were favored in era of normalization, particularly in 1970s and 1980s.
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The events 1968 in TV series of Czechoslovak television during normalization
Bednařík, Petr ; Reifová, I.
In their contribution, the authors look at the theoretical limitation of notions of ideology and forms of ideological activities of the media in totalitarian systems. The second part of their text focuses its attention on how the events of 1968-1969 are portrayed in Czechoslovak television serials during normalization. They analyse the serials The youngest of the Hamr family, Major Zeman´s cases and Northern county.
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The role of broadcasting media in the period 1968-1969
Bednařík, Petr ; Groman, M.
In the text, the authors study the activities of Czechoslovakian radio and television in the years 1968-1969. They describe how the media supported the politics of the Czechoslovakian Communist Party led by Alexander Dubček during the Prague spring. The authors analyse what form normalization took in both media.
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