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Analysis of video game magazines Level and Score and their influence on a local game development scene
Bartlová, Natálie ; Švelch, Jan (advisor) ; Švelch, Jaroslav (referee)
This thesis examines how the game magazines Level and Score cover the Czech and Slovak game development scene. The thesis uses mixed-method research, combining quantitative content analysis with semi-structured interviews. The research is based on two hypotheses, that Level magazine will cover the local developer scene more than Score, and that it will contain fewer advertisements than Score. The methodological part is preceded by a theoretical part that explores games journalism and its connection to the games industry and the gaming community. The history of gaming magazines in the country is also outlined, with an emphasis on Level and Score magazines. There is also a chapter on the domestic development scene, which sheds light on the local issues of this profession. The main challenges are finances, lack of formal education, and the overall difficulty of working in the video game industry. However, a look at the problems of the industry on a global scale is also included. The methodological part presents the methodology and the sample, which consists of randomly selected issues from both magazines that were published in 2020. The quantitative analysis and subsequent interviews with the editors of both Level and Score proved the validity of both hypotheses. The discussion of the results and the...
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Analysis of contemporary rock magazines in the Czech Republic
Bartlová, Natálie ; Turek, Pavel (advisor) ; Hroch, Miloš (referee)
The bachelor thesis Analysis of Contemporary Rock Magazines Based in the Czech Republic analyzes the content representation of the domestic music scene compared to the international music scene using the example of Fakker, Headliner and Full Moon magazines. It also looks at how this representation affects the magazines' sales and success from the point of view of their chief editors. The analysis is done on 2018 issues, using the method of quantitative content analysis ("hard data"), which is supplemented with interviews with chief editors of these magazines ("soft data"). The theoretical part provides a short introduction to the history of music magazines in the Czech Republic before and after 1989, the year of the Velvet Revolution. Then the magazines Fakker, Full Moon and Headliner are summarized. The methods of quantitative analysis and of collecting data are explained in the practical part. These methods were used on three randomly selected issues of Fakker, Full Moon and Headliner from 2018. The data is recorded in a codebook. The quantitative analysis is followed by transcripts of interviews with the chief editors of Fakker (Petr "Ape" Adámek), Full Moon (Michal Pařízek) and Headliner ("Honza" Vedral). The summary outlines the results of the analysis and the contents of the interviews. As a...
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