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Marketing Communications of Business Firm Archmanic s.r.o.
Bartáková, Kateřina ; Medlín, Dušan (referee) ; Mráček, Pavel (advisor)
The target of this thesis is to design appropriate communication tools and channels from Marketing Communications area mainly for Business companies which engage in architectonic and project field. Recourses of this thesis will be theoretical findings from area of contemporary trends in Marketing Communication. These are applied in an analysis of present day state of the company. They are an initial point for particular design of Marketing Communication of the given company herewith.
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Proposal of part-time studies portal with multimedia guide support
Bartáková, Kateřina ; MBA, Peter Chudý, PhD, (referee) ; Kříž, Jiří (advisor)
This bachelor’s thesis presents a project of a new graphic layout of the internet portal, which will be used either by present or potential students of the part-time studies provided by The Faculty of Bussines and Management. Furthermore the bachelor’s thesis analyses the current state of similar websites. The thesis also presents new information obtained by questioning of the faculty employees and actual students. Final output of the project is also a multimedia presentation containing all the information about part time studies of The Faculty of Bussines and Management.
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Marketing Communications of Business Firm Archmanic s.r.o.
Bartáková, Kateřina ; Medlín, Dušan (referee) ; Mráček, Pavel (advisor)
The target of this thesis is to design appropriate communication tools and channels from Marketing Communications area mainly for Business companies which engage in architectonic and project field. Recourses of this thesis will be theoretical findings from area of contemporary trends in Marketing Communication. These are applied in an analysis of present day state of the company. They are an initial point for particular design of Marketing Communication of the given company herewith.
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Proposal of part-time studies portal with multimedia guide support
Bartáková, Kateřina ; MBA, Peter Chudý, PhD, (referee) ; Kříž, Jiří (advisor)
This bachelor’s thesis presents a project of a new graphic layout of the internet portal, which will be used either by present or potential students of the part-time studies provided by The Faculty of Bussines and Management. Furthermore the bachelor’s thesis analyses the current state of similar websites. The thesis also presents new information obtained by questioning of the faculty employees and actual students. Final output of the project is also a multimedia presentation containing all the information about part time studies of The Faculty of Bussines and Management.
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