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National Repository of Grey Literature

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Marketing communication of travel agencies on the social media environment Barek, Jan ; Gála, Libor (advisor) ; Molnár, Zdeněk (referee) The following master thesis is focused on the issue of marketing communication of travel agencies on the social media environment. It maps the current involvement of five selected social media to the promotion of the seven most important travel agencies in the Czech Republic. The author compares the real state of communication to social media with his own exploration of travel agent preferences. The comparison is based on a series of recommendations for the marketing communication of travel agencies on social media at the end of the work. Detailed record

Application of Google Analytics outputs in the processes of small travel agencies in the Czech Republic Barek, Jan ; Gála, Libor (advisor) ; Samec, Marek (referee) This bachelor thesis describes the utilization rate of web analytics in small travel agencies in the Czech Republic. As a service of web analytics tool was chosen Google Analytics. For this bachelor thesis were defined targets as analyzing and describing basic processes of Google Analytics, analyzing and describing basic processes in travel agencies considering using Google Analytics, determining the level of using the Google Analytics outputs in processes of travel agencies in the Czech Republic. The main contribution of the work is to identify key features of travel agencies, which can be analyzed by Google Analytics and the research, how much is Google Analytics used in the processes of travel agencies in the Czech Republic. Detailed record

See also: similar author names
6	Barek, J.
4	Barek, Jaroslav
1	Barek, Jiří

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