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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Development of Business Activities of the Company in the Textile Industry
 Adamovičová, Lucia ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with development of business activities of company Ilmodo, s.r.o., which lead to effectiveness and sale increase. Thesis contains theoretical knowledge about market and strategic analysis of internal and external environment. The analytical part describes current situation of the company which is summarized in SWOT analysis. The last part consists of recommendations relating to development of activities focused on sales, marketing and managing.
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Development of Business Activities of the Company in the Textile Industry
 Adamovičová, Lucia ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with development of business activities of company Ilmodo, s.r.o., which lead to effectiveness and sale increase. Thesis contains theoretical knowledge about market and strategic analysis of internal and external environment. The analytical part describes current situation of the company which is summarized in SWOT analysis. The last part consists of recommendations relating to development of activities focused on sales, marketing and managing.
Detailed record
Návrh stratégie pre zvýšenie návštevnosti ubytovacieho zariadenia
 Adamovičová, Lucia
ADAMOVIČOVÁ, L. Proposal of strategy for increasing attendance of accommodation. Bachelor thesis. Brno: Mendel University, 2018 The Bachelor thesis focus on creating strategy for increasing attendance of new renovated Hotel Tatra, which is situated in the town Malacky. Practical part of thesis consists of analysis external and internal environment according which was created SWOT analysis. For marketing research was used questionnaire which helped with creating strategies. The strategy is to create discount packages and to cooperate with discount portals, which can help with bad reputation of the hotel.
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