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The Nursery School Teacher´s Awerness of the CAN syndrome
ADAMOVÁ, Tereza
The aim of this work is to find out the awareness of kindergarten teachers about Child Abuse and Neglect (CAN). What do kindergarten teachers think of battered, abused and neglected children, what percentage of teachers have experienced with a child with CAN in their practice, what procedures do teachers have in dealing with the occurrence of a child with CAN, and how the teachers perceive the announcement itself when they suspect CAN. In addition, the goal is a deeper insight into this issue. The thesis is divided into theoretical and practical part. The theoretical part of the thesis contains chapters related to CAN, its forms, typical manifestations, etc. It also contains information about the role of kindergarten teachers in the given issue and also the legislative anchoring of the whole issue. In the practical part there is the research problem being solved: What is kindergarten teachers' awareness of CAN? The results of a mixed research are presented here. The questionnaire method is used for the quantitative part, the research sample is made up of kindergarten teachers. The interview method is used for qualitative research. The interview is conducted with a kindergarten teacher who has already met the CAN.
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Construct model of respire care center for older people in region Trhovosvinensko
ADAMOVÁ, Tereza
The aim of the thesis has been to propose a model relief services facility for senior citizens in the region Trhové Sviny on the basis of results of an analysis of the region{\crq}s potential and needs. The current offer of services for seniors has been identified, including the possible necessity of extending this offer by facilities providing relief services. The non-governmental organisation Borůvka, Borovany providing relief services to families with handicapped children would welcome an expansion of relief services and therefore it is likely that the project will be implemented in co-operation with this non-governmental organisation. In the theoretical part, the target group of the model facility is described first. Good knowledge of the recipients of the service {--} in this case senior citizens {--} is a basic prerequisite for creating adequate services. Furthermore, social services that are suitable for seniors are described in this part, with a special focus on relief services. The history of relief services has been mentioned, including their models, forms and the contents of these services. The family and the senior are also described here. The practical part describes the current offer of services for seniors in the region Trhové Sviny. A SWOT analysis for the proposed facility has been processed in this part. Furthermore, the characteristics of the model facility and its operation are described in detail in the practical part so that the facility could be created. This part contains the details of the project{\crq}s aim, sphere of activity, characteristics of the target group and specific description of individual services, methods and forms of work in the facility, staffing, possible sources of financing and expected expenses and the technical solution of the entire project. This thesis should serve as a manual for the implementing the new relief services facility, which should be created in the future in co-operation with the non-governmental organisation Borůvka, Borovany. Moreover, this thesis provides a complex overview of relief services in general and it may serve as full information source for the general public.
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Celebrities in Marketing Communication
Adamová, Tereza ; Lhotáková, Markéta (advisor) ; Laschoberová, Libuše (referee)
The diploma thesis deals with marketing communication that employs celebrities. It is a way how to get the attention of consumers. Theoretical part shows the major steps in developing effective marketing communication. It is followed by main questions which are connected with the use of celebrities in marketing communication ( who is celebrity and how they influence us, history of use of celebrities, ways of using celebrities in marketing communication, threads connected with celebrities). Practical part presents the results of original survey dealing with overshadowing of brands by celebrities and difference in attitude of men, women and different age groups to the use of celebrities in marketing communication.
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Proces transformace české ekonomiky ? silné a slabé stránky
Adamová, Tereza ; Kambová, Anna (advisor) ; Mišovská, Soňa (referee)
Práce hodnotí proces ekonomické transformace České republiky. Smyslem této bakalářské práce je vyzdvihnout silné a slabé stránky transformace. Práce analyzuje průběh transformace do roku 2004. V první části práce je popsána výchozí ekonomická situace ČR. Samotný proces ekonomické transformace je v práci rozdělen do dvou částí - období 1989 - 1996 a 1997 - 2004. V závěru je zhodnocena úspěšnost procesu transformace a zdůrazněny silné a slabé stránky tohoto procesu.
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