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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Green marketing a jeho využití ve vybraném podniku
 Žáková, Dominika
The bachelor thesis is concerned with green marketing and its use in a selected company, which is the cosmetics company Notino, s.r.o. Its aim is to propose ways of communication that would lead to strengthening the relationship between the company and its customers using green marketing. The theoretical part is based on the literature and explains the basic concepts of marketing and the issue under study. The results of the findings of the individual factors influencing customers in purchasing and appropriate marketing recommendations were determined according to the analysis of the internal environment of the organization, its external environment and questionnaire survey. The individual suggestions for the development of marketing strategy are determined for each selected segment, where the results showed that respondents would most welcome communication directly on the product page and on social media, while they are most influenced by price, quality and brand when buying cosmetic products.
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Proposal for promotion on the Internet of selected Company
 Žáková, Dominika ; Pilař, Ladislav (advisor) ; Hřebejková, Jana (referee)
The aim of the work is to design enterprise TAKE ADVICE Ltd. suitable tools for promotion on the Internet. The theoretical part was elaborated on the basis of literature and articles on marketing, its principles and basic knowledge. Then it deals with the difference between the physical product and service characteristics and qualities of services marketing mix adjustment on the basis of knowledge about the services. The last point is the theoretical part of internet marketing. Described as Internet communication tools that are suitable for smaller companies due to the financial cost of these instruments. The practical part of the proposal offers various Internet communications tools that are appropriate for the selected entity, which is a small company offering services in the field of accounting. Body still did not use any form of Internet communication, and so the proposal contains the most basic elements.
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See also: similar author names
4 Žáková, Dagmar
1 Žáková, Dana
6 Žáková, Denisa
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