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Institutional flexibility of nursery schools in relation to children of foreigners
Žáčková, Veronika ; Půtová, Barbora (advisor) ; Soukup, Václav (referee)
The subject of the diploma thesis will be the analysis of nursery schools as an independent institution providing education and training of preschool children. Special attention will be paid to verifying the readiness of Czech nursery schools for the education of foreign children. The aim of the work is to reveal the limits and readiness of selected Prague nursery schools for the education of children from different cultures. Part of the work will be own field research carried out through interviews between teachers and children of kindergartens and participatory observation.
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Symbolic dimension of break dance: anthropological perspective
Žáčková, Veronika ; Soukup, Václav (advisor) ; Půtová, Barbora (referee)
The subject of the bachelor thesis will be an empirical description and a theoretical analysis of break dance subculture from an anthropological perspective. Particular attention will be paid to the symbols, norms and values that members of this subculture share and present in their way of life. Through the empirical probe (qualitative interviews and participating observations) the relationship of members of the studied subculture to the bboys phenomenon will be examined. Also, changes in dancer's attitudes will be studied in terms of the amount of time spent in the dance subculture and the growth of their professional skills.
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Misleading advertising and deceptive business practice when shopping online
Žáčková, Veronika ; Hejda, Jan (advisor) ; Kaczor, Pavel (referee)
This Bachelor´s thesis deals primarily with the issues of misleading advertising in online shopping, especially when purchasing at single-item e-shops. The thesis provides a description and comparison of misleading advertising and deceptive business practice, an analysis of a specific ´problematic´ e-shop and its comparison with a ´problem-free´ e-shop and a comparison of characteristics that are common to misleading e-shops. The thesis also includes a list of institutions that are authorized to resolve issues related to misleading advertising and deceptive business practice. The practical section of the thesis proposes a website add-on that might help reduce significantly the number of fraudulent e-shops.
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Analysis of the process of entrance of Chupa Chups S.A. on international markets
Žáčková, Veronika ; Bílková, Jana (advisor) ; Král, Petr (referee)
Diplomová práce se zabývá procesem vstupu španělské firmy Chupa Chups S.A. na mezinárodní trhy s jejími klíčovými produkty - klasickým lízátkem Chupa Chups a bonbóny Smint. V práci je nejprve společnost představena a zasazena do konkurenčního prostředí, poté se práce věnuje formám a chronologii vstupů do jednotlivých zemí a nakonec práce analyzuje mezinárodní marketingovou strategii společnosti Chupa Chups. V práci jsou analyzovány také problémy, se kterými se společnost v procesu vstupu na mez. trhy potýkala.
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