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The transformation of publishing house Economia into multimedia organization
Štefánková, Aneta ; Čermák, Miloš (advisor) ; Lysoněk, Tomáš (referee)
The diploma thesis summaries the transformation of publishing house Economia during the period July 2013 and December 2014. The aim of the transformation was to change Economia as a traditional publishing house focused on the print newspapers into multimedia organization. The thesis describes main changes in within the publishing house - foundation of integrated newsroom, acquisition and integration of Centrum Holdings company, integration of separated newsrooms, creating the digital versions of traditional newspapers, launching of new media types, changing the business models, innovation of traditional titles, developing of new job positions and new projects using more of the different departments of the publishing house. The thesis focuses mainly on changes on the editorial level; the chapters on integration of Centrum Holdings are being considered also from the aspect of management and human resources level. Interviews with the managers of Economia publishing house are the valuable part of the case study. The theoretical part of the diploma thesis sorts the trends and challenges that are faced by traditional publishing houses. Terms like information society, media convergence, digitalization are edefined. The changes related to launch of Web 2.0, social networks and portable electronic devices...
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Publicistic style elements in czech television'documentary series "13th chamber"
Štefánková, Aneta ; Štoll, Martin (advisor) ; Novotný, David Jan (referee) ; Šoltys, Otakar (referee)
The aim of my thesis is to define the publicistic style elements of characteristics within Czech television's documentary series "13th Chamber". The analysis section is based on episodes that were broadcasted within the first five years of the series between 2006- 2011. I found that the program has more features of a television journalism program than a television documentary in which the creators claimed. The project is a typical example of the terminological genre confusion of Czech television. In the theoretical section of my thesis, the concepts of television journalism, television documentary, television format and the differences of cycle and television series are discussed in detail. In context with the theme, I have designed a program structure in which the principle production, choice of topics, individuals parts and authors who participated in the preparation and shooting are involved. The program structure includes a practical component with specific parts in which I discuss the pre-defined publicistic elements. These elements are mandatory especially given structure, the presence of journalists, expert talks, the use of comments and interviews. The aim is to look at the agenda in terms of audience, the degree of fun and bulvarity within the program structure. In terms of resources, I...
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