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Designing and Promoting an E-shop
Šiková, Barbora ; Němcová, Zuzana (referee) ; Brož, Zdeněk (advisor)
This thesis focuses on an online store specializing on manufacturing and sale of wooden beds for dogs. First the current state is analyzed and then a list of changes is proposed. These changes should help to improve the position in search engine results after user enters a specific keyword or phrase. This thesis also focuses on the usability of the e-shop. The last part is devoted to design of appropriate marketing strategies.
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Designing and Promoting an E-shop
Šiková, Barbora ; Němcová, Zuzana (referee) ; Brož, Zdeněk (advisor)
This thesis focuses on an online store specializing on manufacturing and sale of wooden beds for dogs. First the current state is analyzed and then a list of changes is proposed. These changes should help to improve the position in search engine results after user enters a specific keyword or phrase. This thesis also focuses on the usability of the e-shop. The last part is devoted to design of appropriate marketing strategies.
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