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The phenomenon of contemporary horror genres on social media platforms
Šafaříková, Kateřina ; Janeček, Petr (advisor) ; Pohunek, Jan (referee)
The main topic of this bachelor thesis is the content analysis of collectively shared online horror content. In the individual chapters I will examine the genres of contemporary digital folklore with a horror theme that is evolving in the Internet environment, as well as the communities of users who are involved in their creation. Furthermore, the work analyzes platforms that allow the spread of these horror elements, their impact on the gradual changes of these texts and also the reactions of some users beyond mere passive reading in the form of ostension and related social practices. The main theme of this work is the phenomenon of creepypasta (horror narratives or images spreading on the Internet) and other audiovisual phenomena that spread across social networking platforms (scary Internet memes, videos or podcasts). The aim of this work is to analyze the dynamics of the current Internet horror genres and their possible changes, which are related to the generational change and the emergence of new Internet social networks and platforms. Key words: horror, creepypasta, Slender Man, Momo challenge, Internet memes, contemporary legend, hoax, digital ethnography, Internet folklore, contemporary folklore
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