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National Repository of Grey Literature

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Creation and evaluation of a low-cost internet marketing campaign for an online educational product Bělík, Pavel ; Topolová, Ivana (advisor) ; Čarek, Jiří (referee) This bachelor thesis concerns with creation, execution and evaluation of an internet marketing campaign for a small project in the early stage of development. This project is called Hard-Work and it is present at the mathematic state school-leaving exam market. The goal of this thesis is to gather enough data and information for the purpose of creating a set of recommendations for the next marketing campaigns with higher budget. The data will be gathered by evaluating the conducted Facebook, YouTube and E-mail low-cost campaigns. The structure of this thesis is divided into four sections. Section one deals with the theoretical knowledge of basic - both online and offline - marketing principles. Section two analyses the researched market. Third section is a draft of the three-part low-cost campaign and the last part evaluates the specific parts of the drafted campaign based on the real customer response. All the important recommendations are included in the Conclusion at the end of the thesis. Detailed record

System for trading and automation activities in Ogame Čarek, Jiří ; Bruckner, Tomáš (advisor) ; Švarc, David (referee) The goal is to create automatized system for playing online game in order to help player. The major goal of this thesis is to create a program for playing online game Ogame(Gameforge 2015k), in order to remove from game repeated and boring operations, which allows player to be concentrated on game strategy, diplomacy and the need of being online in game. The concept of the program will be changed during development according to current requirements of operations. We used such programming languages as JavaScript, PHP, Bash, HTML, CSS, MySql, Python a Visual Basic. Because of success, it was possible to establish virtual bank for the game. That expanded possibilities of other players and increased the overall playability of the game. Detailed record

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1	ČAREK, Josef

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